I recently received a new order of my longtime favorite toothpaste/gel combo only to find the packaging which has been changing slightly over the paste few years has a brand new formula inside. I've been using this Colgate gel plus whitening paste since it came to fruition. No offense but this new formula sucks. It doesn't give you the same amazingly clean feeling I used to get. Even my dentists couldn't understand why my teeth were always so clean and white, without whitening treatments. This formula is just bad and really disappointing. I've referred so many people to the previous formula and everyone has been hooked. I'm not sure what prompted the change but I hope you are prompted to put it back because this is no good. I but these buy the 4 pack so now I stuck with this new formula. Do i need to buy 4 Colgate total plain paste to mix it myself? This is such a strange change to the most perfect product. I feel like every company is trying to cut costs and i get it but this is crazy. It doesn't even taste good anymore. Ugh. Frustrated.

[This review was collected as part of a promotion.] This has the great all clean feeling you get with any Colgate product. Leaves your mouth fresh and long lasting minty flavor. Easy to open and squirt onto toothbrush. I haven't seen significant whitening however.

[This review was collected as part of a promotion.] Before I tried Colgate's Total Active Protection Whitening Gel, I thought that it was "just another Whitening toothpaste." Turns out I was wrong. Not only did this product effectively whiten my teeth, it's 24 hour bacteria protection kept my breath minty fresh all day long without leaving a gritty residue. Highly recommended!

[This review was collected as part of a promotion.] This might be my new number one toothpaste. Love the whole mouth clean feel. Has a very nice yet not overwhelming mint flavor. After a few uses I noticed my smile was whiter. Left a clean feeling throughout my whole mouth. I recommend this toothpaste to everyone as this is my new favorite. Thank you Colgate!

[This review was collected as part of a promotion.] Colgate Total Active Prevention is a standout toothpaste in the oral care market, offering a reliable option for those focused on long-term oral health. This toothpaste lives up to its promise of comprehensive protection by addressing multiple areas of concern, including plaque, cavities, gum health, sensitivity, tartar buildup, and bad breath. One of the key benefits is its antibacterial formula, which is designed to provide 12-hour protection. This is particularly effective for reducing plaque and maintaining gum health throughout the day. The toothpaste also includes fluoride, which is crucial for strengthening enamel and preventing cavities. The texture and taste are pleasant, with a refreshing mint flavor that leaves your mouth feeling clean and fresh. It’s not overpowering, which is ideal for people who prefer a milder mint experience. Another plus is its versatility. Whether you’re dealing with sensitivity or just looking for a product

[This review was collected as part of a promotion.] I received this product as a free sample to test. I’ve been using it twice daily since receiving it. I enjoy that it leaves a fresh feeling after brushing my teeth. I have yet to see any whitening benefits but I am hopeful! I plan on continuing to use this product.

[This review was collected as part of a promotion.] I've been using this whitening toothpaste for a week now, and I’m really impressed with the results! My teeth feel noticeably cleaner after every use, and I've already started to see a difference in the brightness of my smile. The formula is gentle but effective, and it doesn't leave any harsh aftertaste like some other whitening products I've tried. Plus, it's easy on my sensitive teeth, which is a huge bonus. I’m excited to keep using it and see even more improvements over time! Highly recommend to anyone looking for a safe and effective way to whiten their teeth.

[This review was collected as part of a promotion.] I really like the Colgate whitening toothpaste. It leave my mouth feeling fresh and so clean. Most whitening toothpaste make my teeth sensitive but this toothpaste does not. I definitely recommend anyone to try this toothpaste.

[This review was collected as part of a promotion.] Colgate has been my favorite toothpaste since I was a child. My grandma has never bought anything other than and for good reason! I now only buy Colgate total for my family. This Colgate Total Active Prevention gel was great, it makes my mouth feel very clean and it tastes great! Very refreshing.

[This review was collected as part of a promotion.] I am a fan of Colgate products and this was no exception. It has a great flavor and leaves my teeth feeling clean. I like a toothpaste that gives a longer lasting freshness to my mouth and this does that. Even though I’ve only been using the toothpaste a short time, I feel like my teeth are a bit whiter. I’m excited to see the progression as I keep using this product. This product was gifted by home tester club for my honest opinion.