Thank you for sharing your encounter with our Old Spice Swagger Body Wash with Cedarwood. We're sorry to hear that the product didn't lather for you. This is commonly caused by hard water. Water hardness can change with weather conditions and other factors, so the problem may seem to arise suddenly. Other causes include cool water temperatures and oil or grease on the skin. If you haven't already, you might try using a mesh shower puff/sponge. Body washes lather best when used with a puff. We'd like to assist you further so please give us a call at (800) 925-0633 or email us through our Contact Us Page.