This toothpaste has been our absolute favorite since it came on the market years ago. The savings you get with this product is so great, too! You basically get 4 tubes (at Sam’s) for the price of what you would pay for 2 from box retailers/grocers. Plus, it is the Ultra version which (to my knowledge) only Sam’s carries. We love all the benefits you get from using the toothpaste and the texture is delightful.

I have the worst dental hygienist ever. She's condescending, threatening, apparently perfect, and generally just a mean woman. I started using this toothpaste after my last checkup and I just had my subsequent 6 month appointment. She actually used the word "improved" when talking about my gums!! I was shocked. Shock and awe. It was almost surreal. I've never heard her say that word in the 7 sucky years I've known her/been with my dentist (who I LOVE so I'm forced to endure her). I'm forever loyal to this toothpaste now!

This toothpaste as carrageenan as one of the main ingredients. It is normally added to milk products as a thickening agent. Carrageenan has been banned in the U.K. I am highly sensitive to it and could not explain the constant cough I was suddenly experiencing. I would never have guessed it was from my new toothpaste. There is not reason for this to be in toothpaste, Crest!

using for years. Last trip to dentist was 12 tears ago

10% decrease in volume, 25% increase in pice. Way to go, Sam!

Only toothpaste my husband will use.

Purchased this because I want to prevent gum disease and gingivitis. This was recommended by my dentist

Good value - better than big-box pharmacy. I think it has helped my checkups. My gums get very dry when I sleep.

Was surprised to see the smaller size. Last time we bought they were 5.2 oz size, now 4.7 oz. Same price !!

Used this toothpaste for a while now. I like being able to purchase multi pack for reasonable price. The flavor is not overpowering and does not burn as some do.