Good coffee but. $3.00 per bag increase is unacceptable

Our favorite coffee bean

Best coffee! I wish it was still available in all Sam's Clubs.

I bought this when I saw it was roasted in Arizona and I would rather support a local roaster than a mega corporation like Starbucks....but I pretty much regretted it. At first when I ran it on the percolator, the aroma filled my house and I got extremely happy, only for this apparent joy to dissipate the moment I poured the coffee into my mug. It did not even look like coffee, it looked like I just brewed tea, it looked watery with a transparent light brown tint. I assumed that perhaps the flavor would be there.... no, it tasted like hot water. I dumped my entire batch and used TWICE the grounds I use with other brands, and this time.... a little more body but still did not taste good at all. I am going back to Peete's or Starbucks, one of the worse coffees I have ever tried and I would rather have Folgers than this ANYDAY.