FloridaSamsungGuy, Thank you for purchasing the Samsung Q70A TV and for sharing details of your image quality. To optimize your picture quality, please be sure your firmware is up to date with version 1805.4 which includes picture quality updates. You can check this by going to: Settings > Support > Software Update. If this firmware version is not yet available on your TV, you can download the update on a USB drive and manually update your TV: 1. On Samsung's website (upper right corner), go to: Support > Manuals & Software > Find your TV model. 2. Download the update and extract it to the root of a USB thumb drive. (Do not put it in any folders on the thumb drive.) 3. Connect the USB thumb drive to a USB port on your TV. 4. Navigate to Settings > Support > Software Update, select Update Now, and then select Yes. 5. Follow the on-screen instructions to install the updated software. For optimal motion image performance, you may want to adjust the picture clarity setting by going to: Settings > Picture > Expert Settings > Picture Clarity Settings - Off: Picture Clarity Settings will always be off - Auto: Picture Clarity Settings will automatically activate and deactivate based on the type of program being watched - Custom: Allows custom adjustments and settings to be used. By selecting the Custom option, you can access these advanced settings for Judder Reduction, LED Clear Motion, and Noise Reduction. Should you need further assistance with features or other product usage, please reach out to Samsung Support at 1-800-SAMSUNG (ask for TVs), available 8AM - 12AM EST, 7 days a week. For additional support resources, visit us on the Samsung website and click on the ‘Support’ link in the upper right corner of the homepage for: 1) Contact Us: For additional Chat & Text options, choose ‘TVs & Home Theater’ and select your model & topic. 2) Manuals & Software 3) Warranty Info 4) Register a Product: For access to easy warranty support, convenient opt-in to special promos and offers, faster troubleshooting and service, and quick notification of system updates. ~ Samsung Specialist