We did upgrade our formula to clean even more by tackling tough body soils which can get caught in clothes and cause them to get dingy and smell over time, but we haven't changed any of our scents so we definitely want to look further into the bottles you've purchased, Rockwell! Please give us a call at (800) 879-8433.

We haven't updated the formula on our Tide Original recently. We'd like to learn a little more about the bottle you have, and get you back to that five-star experience you love! So we can, please give us a call at (800) 879-8433.

We appreciate your feedback, Mike, and we’ll make sure to let our team know you’d like to see the Tide Original scent from the early 2000’s come back! If you’d like to tell us more, please feel free to give us a call at (800) 879-8433.

While we're sorry to hear that you're not a fan of the update to our Original scent, we appreciate your honest feedback and your loyalty to Tide. People like you, people who love Tide and its scents, are core to our motivation and we do continuous research on how to serve them better. Inspired by what people told us in this research, societal trends and the science behind the sense of smell, we have enhanced Tide's scents which now also offer longer lasting freshness experience. Based on what you've mentioned we think that you would enjoy our Mountain Spring scent, as it has many notes similar to our old Original. If you have any questions or concerns, always feel free to give us a call at (800) 879-8433.