We never want to disappoint a Tide Fan, so we're very sorry you had that experience. While we do understand that scent and fragrance preferences are very subjective and personal, we'll definitely forward your comments to our Teams. If you have any questions, please give us a call at (800) 879-8433.

We made updates to provide a better freshness experience, so while we're sorry to hear we missed the mark for you, we're definitely letting the rest of our team know that you'd like to see changes made. In the meanwhile, we'd never want to leave you without the awesome clean that you've come to know and love, so we'd be happy to help you find a new Tide favorite. Have you tried our Mountain Spring scent? It's very similar to our old Original and we'd be happy to have you try some. Just give us a call at (800) 879-8433.

We appreciate your honest feedback, because people that love Tide like you are core to our motivation to do better. We did enhance our Original scent based on research and trends in order to provide longer lasting freshness. Rest assured that we're letting the rest of our team know that you'd like to see some changes made, and always feel free to give us a call at (800) 879-8433 if you ever have any questions.

Thank you for your honest feedback, Karen, we really appreciate your loyalty to Tide. While we're sorry to hear that you're not a fan of our freshness update, we're letting our team know that you'd like to see some changes made. We'd be happy to help you find a new favorite; have you checked out our Mountain Spring scent? We think you'd really enjoy it, and we'd love to have you try some, so just give us a call at (800) 879-8433.