We never want to disappoint a Tide Fan, so we're very sorry you had that experience. While we do understand that scent and fragrance preferences are very subjective and personal, we'll definitely forward your comments to our Teams. If you have any questions, please give us a call at (800) 879-8433.

We made updates to provide a better freshness experience, so while we're sorry to hear we missed the mark for you, we're definitely letting the rest of our team know that you'd like to see changes made. In the meanwhile, we'd never want to leave you without the awesome clean that you've come to know and love, so we'd be happy to help you find a new Tide favorite. Have you tried our Mountain Spring scent? It's very similar to our old Original and we'd be happy to have you try some. Just give us a call at (800) 879-8433.

We did update our Original scent in order to provide a better freshness experience, Tim, and we're sorry to hear that we didn't quite hit the nail on the head for you. We're letting the rest of our team know that you'd like to see changes made, but we also have some good news as well! If you prefer the old Original, it lives on we just changed its name. You can now find that scent under the name Mountain Spring, so you can keep using the same fresh scent that you've come to know and love.

We very much appreciate your loyalty to Tide, and while we're sorry to hear that you're not the biggest fan of our freshness update, we're letting the rest of our team know that you'd like to see some changes made. We would never want to disappoint you, so we'd love to help you find a new Tide favorite in the meanwhile. Have you tried our Mountain Spring scent? We think you'd love it, because it has very similar notes to our old Original and we'd be happy to have you try some on us. Just give us a call at (800) 879-8433.

We did change the scent of Tide Original, Robert, but we never want our new fragrance to be overwhelming. It may be helpful to know that the same scent you came to know and love is still available, it was just renamed Tide Mountain Spring! We'd like to learn more about your experience so we can help, please give us a call at (800) 879-8433.