We very much appreciate your loyalty to Tide, Cam, and we would never want to leave you disappointed. People like you, people who love Tide and its scents, are core to our motivation and we do continuous research on how to serve them better. Inspired by what people told us in this research, societal trends and the science behind the sense of smell, we have enhanced our Original scent which now also offers longer lasting freshness experience. Rest assured that we're letting our team know that you'd like to see some changes made, but in the meanwhile we'd be happy to help you find a new favorite. Have you checked out our Mountain Spring scent? It has many notes similar to our old Original, so we think you'd really enjoy it and we'd be happy to have you try some on us. Just give us a call at (800) 879-8433.

We always expect our liquid detergent to provide your laundry with the best cleaning power and scent possible, Mati, so we hate to hear this hasn’t been your experience recently. Your satisfaction is incredibly important to us, so we’d like the chance to help you further. Could you please give us a call at (800) 879-8433 when you have a few minutes to talk?

Thank you for sharing your experience with us, Mary. We are always researching, and taking in feedback to help us improve our products. We know that everyone has their own scent preference, and appreciate you sharing that your family dislikes the new scent. If you are looking for a similar scent to the Tide Original, we recommend trying our Tide Mountain Spring. Your feedback is very important to us, and if you would like to share more, please give us a call at (800) 879-8433. -The Tide Team

We're sorry you don't like the scent of Tide. We changed it in April 2019. If you still seek the former scent, try our Tide Mountain Spring Detergent. It contains the same scent as our former Tide Original. If you have any questions, give us a call at (800) 879-8433.

We always hope to be as transparent as possible, so we'll be sure to share your feedback with our Design and Marketing team. We do want to share that we recently upgraded our scent in order to provide our laundry users with a longer-lasting scent experience. While we did have to say goodbye to a couple of formulas and versions, we were able to say hello to an upgraded clean that sticks around long after. We think you'll enjoy our Tide Mountain Spring Liquid or our Tide Original Powder, as these closely match the scent you've come to know and love over the years. If you'd like to try either one, please give us a call at (800) 879-8433.