I just made the change to an HE washer and I love itI have been using the HE fabric softners and i did not notice it until yesterday when I bought a HE detergent to use my HE washer for the first time andI am loving the HE washer, the detergent and fabric softners. I love it!

We bought a Frigidaire Affinity HE washer and dryer 6 months ago. Tide HE does an great job in getting clothes really clean in this machine. While it is a bit pricey, consider that the machines don't require a lot of detergent. We love our HE laundry pair, and we believe Tide HE the best choice.

We had a front loading washer back in 1960 and had to use regular detergent. The washer had a window in front so we would add a little detergent at a time until the suds barely showed at the water line. It wasn't easy or fun but the clothes were cleaner with that front loader. I bought my front loader back in 2002 because I remember the clothes getting cleaner, used less water and was greener. HE detergent was hard to find and Tide was the first HE detergent to hit the shelves. I bought the liquid HE as it dissolves easier. It is the ONLY HE detergent to buy.

my mom always used tide. i never bothered to ask why but as i went to my friends houses, i saw that they also used tide. it just seems to have the "perfect balance" effect on everyone. cleans clothes very well and doesnt leave a strong scent that often sticks to your clothes and gives a really bad head ache.

Another reliable and great product from Tide - now made for HE machines! I bought it in the original scent, and while I use less - it still gets my clothes clean! I've had one shirt with multiple stains, which ALL came out! The only reason it loses a star is for the price - I do wish stores and P&G could find a way to lower the price!

I had two tops one with a black grease stain and another with splattered oil stains from cooking. I washed both by mistake and dried them....they still had the stains. So I rubbed tide directly on the stains and let them sit for 30 minutes and washed them. Wow! the stains came out!!! This is the best product ever!

I always have a boatload of laundry with four young children plus my husband and myself. I have been using Tide for as long as I have been doing laundry, about 20 years. It works great to get out the dirt. I have been able to pass down clothes to the younger siblings because I have kept the clothes in great shape thanks to Tide.

I had been using the powdered TIDE HE, but recently had to buy the liquid with original scent. The fragrance was strong and irritated both my husband's and my eyes during a load of wash (the washing machine is in the kitchen area). The dried clothes still had the perfume smell which I personally find offensive. I would really like the product without any fragrance.

I have tried other brands to try and "budget" so to speak, but no other brand than Tide will get ANY stain ( grease, the famous "red mud" of NC, ink, etc) out! My husband is an assistant Fire Marshal and has to go in burned buildings- the smell is pungent- Tide does the trick EVERY time!

I've always loved the smell of laundry hung outside. My grandmother was a strong Tide user, so I loved the smell Tide from the clothes line. We got ourselves a HE washer 4 years ago, and I went with the HE Powdered detergent. The smell brought back my child hood. When I ran out, I ran to the store to get some, and they were out. I had to go liquid stuff.. I thought, well give it a try. Did my next load, and when that came out of the washer, the scent was STRONG! Ughh.. I could not stand it. Even my partner mention the strong scent! I still got the bottle sitting on my shelf since I refuse to use it on my clothes. I"m back to the powdered stuff!