We’re disappointed to hear that you aren’t impressed with our recent upgrade, Jay. Bounty paper towel is now designed to be able to ‘trap & lock’ more and/or ‘pick up’ messes faster. You might notice that the paper towel feels ‘different’, in that it is thicker, bulkier or more substantial in your hand without sacrificing flexibility (“cloth-like bulk”). Your satisfaction means everything, so we’d like to learn more about your experience and help with this! Please give us a call at (800) 926-8689.