I know I shouldn't be eating this bread....but it's so good, soft and fresh. I normally buy the same brand but 100% Whole Gain which is better for you so I buy one of each.

This is always the best bread. I have a few other choices too but I love toast in the morning and this one is a favorite a lot of the time. yay good bread!

I personally am not a store bought bread person as I don’t enjoy the “gluey” texture when it get moisture on it from sandwich ingredients. I will say this is one of the better tasting store breads

i do not know if my taste buds have changed but i do taste a very good improvement in this bread over others. the butterbread and the brioche are the tastiest for you buck. IMHO.mrs. bairds used to be my go to.

My favorite bread, it's perfect for a crunchy peanut butter and strawberry jelly sandwich. I've had it as is I haven't even toasted it. It's perfect the way it is. I just wish the value price was just a little bit better

I put 4 stars on quality because sometimes the loaf has holes in about half the loaf. One decent sized hole in most of the slices. Other than that the bread is delicious!

My favorite bread and brand! Always so soft and fresh! Great flavor! It is more expensive than others, so being on a budget i only purchase for myself as a treat!

I particularly like the butter bread better than any wheat bread, plus it keeps its consistency unlike some breads that tear apart or look like you just smashed it. My kids won't eat those kinds of bread, so it's a waste to make them.

Better than the others I've tried but not the quality and freshness it used to be and it is full of air-holes as big as a quarter, so kinda hard to spread mayonnaise on the slice.

Pretty good bread, pretty good price. I know a guy who would complain and say the slices are "too small," but I think they're fine. Great for middle of the night sleepwalking Peanut-butter Sandwiches .