This stuff smells so good. You might not be able to use it in every wash but in most washes and it lasts at least a week or two. If you have it in a secure place in the closet it lasts a little bit longer. But this stuff is the best smelling lavender and it's not even very very potent smell it just is the best smelling fabric softener on the market. It's a little expensive but it's well worth every penny. The packaging on this is the medium size you can get a big big size that has a nozzle on it I think and I usually always get it with a nozzle on it because I try to use it with my clothes I try not to use stuff like this with my towels but I use it with my clothes and people ask me what kind of body spray or perfume I'm wearing and I tell them it's my fabric softener and they look at me like I'm crazy.

I love the smell and softness

This has quickly become our favorite. We pair it with the Member’s Mark Regular Detergent.

Love the 164 loads with 4 kids and 3 adults. Sams always has a great value

First time using downy calm. Love how it makes your clothes feel and smells.

amazing aroma, excellent quality

Smells so good and makes you feel calm!

Love the smell & softness it gives the clothes

Can’t beat lavender smelling fresh laundry.

Our family's favorite softener