For the first few days or so it is more firm and hard but after that it's super soft and perfect for a good nights rest.

SLEEPERS WILL LOVED THIS PILLOW, it is firm, f,luffy, %26 soft, providing lots of cool comfort wsith the perfect fluff for a comfortable neck support

This is such a comfortable pillow and I can't believe it's taken me so long to invest in one of these!

I love that it is soft and comfy except for when it gets cold then it's hard and solid ( have one in car for back support while driving).

Best pillows and they're constantly cool to the touch

Pillows are so soft, slept great ! Great pillow .. love my flag pillow

These are perfect adjust to the he's contoured, and are just the right thickness.

They stay cold and are super comfy!!

Very soft and comfortable 👍👍

Love these pillows, third time getting them.