Please know, David, your happiness is our goal; we only expect you'll be 100% satisfied with your Bounty purchase. We apologize that you're not totally thrilled with your paper towel. Our Bounty team is aware of a quality issue that may be impacting your recent experience, and our Bounty team is implementing immediate interventions to address product quality. We are taking your feedback seriously and are implementing corrective actions with the highest urgency. Please contact us at 1-800-926-8689 from 9AM-6PM Monday-Friday, for more help.