[This review was collected as part of a promotion.] I loved this laundry soap! Great suds great smelling and great at cleaning my laundry! I didn't have to use a lot of soap to clean my load of laundry either! My laundry came out very clean all stains were gone! I will spend a little extra from now on because this product is so worth it!

[This review was collected as part of a promotion.] It took me some time to write my review, but I had to try it on different laundry types every week. When I first opened it I thought it would have a really strong smell, but when I used it on the laundry it left a really nice clean smell that lasted for days. Didn't damage any fabrics or colors. It lasted me about a month, and I do my laundry about every weekend. I would recommend it for a friend for sure.

Please DO NOT change this scent! It smells amazing and the scent stays all the live long day! The clothes come out clean and fresh too. Typically, I add Oxi to the wash and I'm a tried and true user of regular Tide. I picked this up to use on my active families clothes and WOW! Please don't change this formula!

[This review was collected as part of a promotion.] We are a Tide family. Tide, Tide and more Tide but this was the first time I got to use Tide Ultra Oxi. I am sold. Solidly all in because I've had to supplement my Tide with that powder booster to combat the smell of a husband who is outside a lot, a grown son who is home until he buys a house, two more boys, two dogs and three girls. That is a whole bunch of product and laundry...next month there will be one more tiny, smelly human too. This Tide Ultra Oxi smells like fresh air, and clean laundry before it even touches the clothes. It does a great job getting out the stains and brightening the whites. I even used it without fabric softener. I'd buy this over my regular Tide again.

I cant believe people complain the scent is too strong! I wish it was way stronger! It smells soooo good and closer to the original Tide scent before they changed it (awful now) This is the only derergent I will use just to have as close to the old Tide as possible. It works great but I still use scent boosters for longer lasting scent. Yes I love smelling like laundry and people that use too many dryer sheets

[This review was collected as part of a promotion.] I think this product was great at fighting tough stains and leaving your clothes smelling fresher than can be. This product could have been better if the liquid didn't stain the fabric because of it's tint on some clothing colors.

I'm sorry to be negative but the scent of this Tide is awful. It smells like over ripe bananas which is not what I want my clothes to smell like. I noticed the overpowering smell as soon as I opened the bottle and thought immediately that it was gross. I hope you change it back because I otherwise really like the detergent. Thank you.

I had been using Tide with Bleach Alternative but it wasn't available. I bought this for whites. The smell is so strong I can not use it on anything that gets close to my body as it I seem to get an allergic reaction. I will try to find Tide with Bleach alternative again as I did not have a reaction to it.

[This review was collected as part of a promotion.] To start off, the smell is just lovely, not over powering, just plain FRESH!! It's a nice thick syrupy liquid, not watery at all! It cleaned & brightened my whites without the use of hard bleaching! My colors are vibrant & my towels fibers tightened up & fluffed back as if brand new!! Woo-woot!! Swim wear was delicately washed and hung to dry & the smell of harsh chlorine was removed & replaced (again as I said earlier,) with a lovely fresh clean scent! Overall - awesome product!

[This review was collected as part of a promotion.] As a Mom of 2 young kids as well as 2 large fur babies, clothes and dog beds can get dirty (and stinky) FAST. Fast forward to yesterday when I come home to a GREAT DANE sized surprise all over the blankets and bed in the dog kennel. Tide Oxi Ultra to the rescue. Not only did is clean up the mess, leave no traces of stains but even made the white accents on the bedding, whiter. It also left the bedding smelling FANTASTIC, not even a trace of dog poo smell. If it can do that to a soiled dog bed and blanket, mere everyday laundry doesn't stand a chance!!!