I use this with every laundry cycle, it keeps the clothes smelling great and also keeps them soft while protecting them from damage.

Ultra Downy April Fresh Liquid Fabric Conditioner is the best choice. I love the smell of fresh laundry after washing and it keeps wrinkles away.

Downey is the only fabric softener in my house. I have sensitive skin and other products make me itch. Works and smells great.

Downy fabric softener is amazing. I love the smell it leaves on my clothes. And it keeps my clothes so soft

I always use this in every load of laundry that I wash people are always telling that my laundry always smells wonderful

My FAVORITE  fabric softener in the world...takes out the static too...the price is very good also...I also love the smell

This is the best fabric softener. It makes my clothes smell extremely good and it's not even that expensive when you buy it in bulk

I don't use fabric softener in all of my laundry loads but when I do it's always Downy that I reach for.

My husband dies for the smell of this brand. He's the one who does the laundry and this is always a must for him

Love the smell of this and the way my clothes smell and feel after using it. Love the large size too so that I don't have to buy every month!