This has airways been my goto fabric softener. I've used this for years because it works well and it's cost efficient. I love the smell and it helps soften my clothes.

This is my go to fabric softener. It does the job and has a great scent. My garments keeps the scent long after and are very soft. It's affordable and frequently on sale. I would recommend adding Ultra Downy April Fresh

My grandma got me started on using fabric softener on towels. Ultra Downy is great because it softens and provides a beautiful scent. It's not terribly expensive I suppose, as one container lasts several months.

A nice subtle scent for a softener. Made my blankets nice and soft. Only complaint is the softener gets kind of clumpy sometimes which I am not a fan of.

Downy fabric softener leaves my clothes smelling great for weeks after washing... and since you use the liquid in the washer, it works even when you air dry@

I always have loved the scent of Downy fabric softener. It lasts a long time as well. When I come into work I am always complimented on how fresh I smell.

Downy makes my clothes so so soft!! It's super duper affordable and it has a really nice light and airy scent, so not overwhelming for those “less is more” friends! If you're looking for extra soft t-shirts and blankets, I'd go with this!

I love the smell of this downy. It not only leaves my Laundry smelling good but it also leave my laundry feeling extra soft. I buy this every time and will continue doing so because I am satisfied with this product.

Totally love the smells. It makes my clothes fresh and new. It is the perfect solution to give good conditioner to your clothes. I bought it usually from my nearest store.

We use this for a long long time, I couldn't remember but since I lived in Vietnam, I'm very loyal to Downy, and the smell is amazing, the clothes are soft