I really like these. They don’t have the crunchy character like some other brands. They have a soft, almost marshmallow texture. I put mine in the refrigerator for a couple hours before eating.

These protein bars have a wonderful marshmallow texture. I really love the cookie dough ones. I didn't like the brownie as much, but it's still good. I wish Sam's would get more flavors.

softer and lighter than other protein bars, chewy with a noticeable outer shell, tasty enough, I'd rather all whey/casein than the collagen added in there, but not bad, price per bar is affordable enough

I normally order these directly from Built, but the price was unbeatable at Sams. The item arrived as pictured, but every bar was somehow smashed. there was no "marshmellow" texture left.

On the quest to find animal-based protein without sucralose, there aren't a lot of options. These fit the bill and my teen athletes actually like them.

My go to tasty healthy snack I use to supplement my protein intake. So many protein based snacks taste…well in a word…awful. This one is a treat. A staple on my weight loss journey!

Remind me of the chocolate covered marshmallows from Easter. Very tasty. Could be a choking hazard so I wouldn’t recommend for small children, elderly, or those with difficulties swallowing

They changed the recipe. Now they are not as solid, melts chocolate all over, almost flimsy when trying to hold it/eat it. Not liking the new one and will be looking for a new protein bar

These Built Puff protein bars are so good! Most protein bars are chalky and don’t taste great, but these taste like a treat. Texture wise, the base is more like marshmallow with a candy bar chocolate coating. The Brownie Batter ones are my favorite!

When you want something sweet, when you want something healthy . . . One bar is too much for me so I cut up into pieces and eat only a couple at a time. They are quite filling.