Thank you for taking the time to share your feedback regarding Quilted Northern and our environmental impact. We recognize that packaging sustainability is an important consideration for many consumers. Availability of store drop off programs varies, so a statement like that on packaging may not be applicable in all areas. However, you can take the plastic wrap to any retail store that collects plastic grocery bags for recycling. Be sure to check in your area for locations that offer such collection at www.plasticfilmrecycling.org. When it comes to the paper tube, you can continue to put it in your curbside recycling bin. Your comments are valuable to our ongoing review processes, and we appreciate you bringing this perspective to our attention.