This northern toilet tissue is three eighths of an inch more narrow than any standard roll of toilet tissue. That is their way making more profit but their manufacturing cost is much less.

Our local Sam's was out of Members Mark so they had this brand at the same price as Sam's. The sheets or thinner so it makes them kind of weak. Also, the rolls are narrower by at least a half an inch so you don't get as much per roll.

[This review was collected as part of a promotion.] I have been buying this product for many years. First because of the price and then because of the softness and duribility of the product. As my review title says "it does the job" and it does it softly!

[This review was collected as part of a promotion.] Growing up, my mother would always buy Quilted Northern toilet paper. When I started living on my own, I tried to save money by buying the store brand toilet paper. I was so disappointed by how easily it tore that I gave the rest of the package away and went out to buy Quilted Northern. I like how durable and strong it is! I will always buy Quilted Northern!!!

[This review was collected as part of a promotion.] I know saying you love durability for toilet paper is weird, but I have paper that falls apart when you use it, and you end up half wiping with your hand, how gross is that. Quilted Northern Ultra Soft & Strong if soft on your skin but durable enough to do the job

[This review was collected as part of a promotion.] Charmin has been my fave for a lonnng time. But I think this is my new go-to. Strong without compromising softness. Not linty. Thank goodness. Eco-friendly. I mean, we all need to wipe things and what you choose to use is important.

[This review was collected as part of a promotion.] I always buy Quilted Northern. My kids complain if I buy any other toilet paper. It's soft yet durable. I use it because I hate when toilet paper is thin and falls apart and Quilted Northern does not.

I bought this product to try for the first time..and its not soft at all! The one thing I can compare it to, is the brown paper towel one would use in a mall bathroom. I bought the large roll..and now I am stuck for a while, it may be toilet tissue, but it is not inexpensive.

I have been a faithful user for years and years, because of the quality and softness of this bath tissue. However, the new formula is like sandpaper, and the two plies on the roll separate and are uneven, making a mess of the roll. Horrible product... wish they had never changed the old formula. Will be finding a new brand after being loyal to Northern for so many years.

[This review was collected as part of a promotion.] I love the Quilted Northern - Quilted Northern Ultra Soft & Strong because it is strong but soft. I've been using it for a while and don't plan to change. I can't believe I used anything other than this product before.