We are sorry to hear you are feeling disappointed. Quilted Northern Ultra Soft & Strong® toilet paper thickness standard has not changed. However, the width of the roll was reduced by less than a quarter of an inch. This helped to ensure consistent product quality for the relaunch. However, we want to assure you that our width is on par with other premium brands in the market . We appreciate your feedback as we continue to work on improving our products to offer a comfortable clean you can count on. Case number C-4021338