[This review was collected as part of a promotion.] Just like quilted northern says, it's soft and strong, you don't need to wad it up. Wouldn't buy any other kind of toilet paper.

[This review was collected as part of a promotion.] The quilted pattern makes it strong and soft. You tend to use less than you really need. Is more absorbent than competitors product. You get more for your money.

[This review was collected as part of a promotion.] I've been using this kind for about a month and it has been a wonderful switch for my family. Very soft. And don't have to use a ton

[This review was collected as part of a promotion.] In our family we love using a soft tissue, but a strong tissue that doesn't require half the roll! Quilted Northern Ultra Soft & Strong fits the bill!

I used to LOVE your product! Then the price went up and the squares got ridiculously small!!!! ( Also looks stupid on my dispenser.) I found another brand that is of equal quality AND is a normal size. Too bad for you……

[This review was collected as part of a promotion.] Just the right balance between softness and strength.A great product at a very good price.Would recommend to everyone.

I always use this brand tissue paper but this entire package was bad. The tissue was attached from the beginning of the roll. It wasn’t soft like it normally is and it the sheets split.

The stretch factor doesn't seem to have any purpose. The problem is how messy the roll gets when you try to rip off some. it does not tear neatly on a perforated line like most TP does but rips very unevenly with pieces hanging down.

[This review was collected as part of a promotion.] Won't buy anything else. The whole family loves it and can tell if we get something different. They don't like anything else.

"Quilt this city" commercials are ridiculously annoying, makes my good day turn ill, can't bring myself to buy this stuff even if it wiped for me because of the commercials.