You made the rolls actually smaller - that’s the only way your claim holds water. They are LITERALLY 1-1.5” less wide than a traditional role. They look like donald trumps hands vs a normal human hand (small vs normal).

I only bought this brand because Sam's didn't have others. This brand is owned by the Koch's (one brother left) who are Far RIght - Anti-Democratic Billionaires.

I love to be able to buy a large quantity of toilet paper. I have always shopped this way due to a busy life style with a child. I love being able to find this essential during this crazy time and have it delivered for free to my porch.

We prefer Sam’s club tp as this brand and most other soft brands are much more linty. When they are out of Sam’s brand this brand is our second choice. Have to love the Sam’s savings over prices at local stores.

This northern toilet tissue is three eighths of an inch more narrow than any standard roll of toilet tissue. That is their way making more profit but their manufacturing cost is much less.

I just requested a replacement and hope it comes soon. I have been buying quilted Northern for years but this last round was worse than gas station tp! I hope it was a fluke if not i guess i might as well buy members mark

The tp has definitely gone to hates. It is nearly impossible to tear off the sheets You cannot see any perforated holes where to tear. Warning: if you buy keep sissors nearbe to cut off what you need.

SMALLFLATION at its finest. If they cut the roll down anymore I will be able to put 2 rolls on my holder in the bathroom. Barely wide enough to use;-(

Our local Sam's was out of Members Mark so they had this brand at the same price as Sam's. The sheets or thinner so it makes them kind of weak. Also, the rolls are narrower by at least a half an inch so you don't get as much per roll.

[This review was collected as part of a promotion.] This ultra soft and strong toilet paper truly lives up to its promise — it strikes the perfect balance between comfort and durability. From the first touch, you can feel the plush texture that’s gentle on the skin, yet it holds up well without tearing or crumbling under pressure. What sets it apart is how luxuriously soft it feels while still being remarkably strong, making it ideal for everyday use by the whole family. Whether you're dealing with sensitive skin or just appreciate high-quality essentials, this toilet paper adds a little comfort to your routine that you didn’t know you were missing. Reliable, ultra-comfy, and surprisingly long-lasting. A true upgrade to your bathroom basics.