Don't think I'll be buying this item again, I thought it wasn't very soft so for me it will be Charmin.

Sheets & rolls are narrow like Industrial toilet paper & thin… So you’re not getting the quality or quantity that you’re used to…

It’s soft however I’m used to a full sized roll and these rolls are much narrower than normal. I thought I had bought the cheap rolls

I have tried other bath tissue brands. However, this is my favorite. I always stock up when it is in sale.

This may be the worst bathroom tissue that exists. My fingers should stay on the dry side of the tissue. It doesn't with this tissue. Yuck.

At least 1 inch less width per roll compared to any other brand... so another way to give you less per roll, seems odd, not a good value

I like the fact that when I buy this toilet paper I don't have to again for at least a month. and it is great tp

This is our preferred brand. Quality is good, the price is just right, and even better if bought while on sale!

Quilted Northern Toilet Paper is thick and soft. There is a lot on each roll. It is definitely worth the price.

The Ultra Plush releases an awful lot of fuzz. Also, the roll is too large for my toilet paper holder. I will try Member's Mark brand next time.