At Ocean Spray, there is nothing more important than the relationship we have developed with our consumers and we would never intentionally confuse them. All our 100% juice products contain 100% juice. But unlike orange juice, cranberry juice is not naturally sweet. In fact, similar to lemon or lime juice, cranberry juice is much too tart to drink straight. This means that it must be sweetened to make it palatable. We either sweeten with added sweeteners or in the case of our 100% products we sweeten with other natural juices from concentrate. The Ocean Spray® 100% Juice line consists of several flavors, and only the primary fruits used are pictured on the label. The juices added as sweeteners are listed on the ingredient panel. For example, the cranberry variety uses cranberry as its primary flavor, thus “cranberry” is the only fruit featured prominently on the label. The other juices blended with the cranberry are for sweetening purposes and they also help to enhance the natural flavor of the cranberry. We are continually looking at our labels to be sure that they provide all the information consumers need to make educated purchases. Please be assured that these labels comply with all government regulations.

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