All our 100% juice products contain 100% juice. Unlike other fruits, cranberry juice is not naturally sweet. In fact, similar to lemon or lime juice, cranberry juice is much too tart to drink straight. This means that it must be sweetened to make it palatable. In the case of our 100% products, we sweeten with other natural juices from concentrate instead of added sugar.<br />The Ocean Spray® 100% juice line consists of several flavors, and only the primary fruits used are pictured on the label. The juices added as sweeteners are listed on the ingredient panel. For example, the cranberry variety uses cranberry as its primary flavor, thus “cranberry” is the only fruit featured prominently on the label. The other juices blended with the cranberry are only for sweetening purposes and they also help to enhance the natural flavor of the cranberry.<br />We are continually looking at our labels to be sure that they provide all the information consumers need to make educated purchases. Please be assured that these labels comply with all government regulations. We hope this information is helpful and hope you will continue to enjoy our products.

Thanks for your comments and interest in the Ocean Spray® Brand. We always appreciate hearing and learning from fans like you! We hope you continue to enjoy our products and will stay in touch!

Hi Robb, We’re sorry for any confusion. Our 100% Juice is naturally sweetened w/ a blend of juice flavors to enhance the cranberry flavor. Cranberries are naturally tart & require sweetening to be enjoyed. If you prefer 100% Pure Cranberry Juice unsweetened: http://spr.ly/6425KJush.