This is really good coffee. First I was skeptical on it because it was an off brand. Big bold taste that is nice. Highly recommend. I do drink coffee everyday and this is a really good generic coffee brand!

Bleh. Tasted like ashes. Was drinking Cain's Premium. Absolutely loved it and the price, but alas... still searching for a good coffee at an excellent price.

Absolutely horrible if you are after a full bodied Columbian coffee. It has a distinct fruity/sweet undertone. Wish I didn't buy 2 cans to try it out

I've been drinking this for a week now hoping it will grow on me ... nope. It's awful and I hate throwing out food/drinks so I guess I'm just going to finish it and forget about it!

I got this a few days ago and its really bad. No coffee taste whatsoever, just bitter. Have Never had any columbian like this. Makes me wonder if there’s a bad batch or something.

The coffee itself is great.. When I started buying it not long ago maybe around 1 year.. it was around $9.98 went up to about $12 fine but it is now almost $17.. Are you insane!

Good morning coffee. Much better than the other mild blends available at Sam's Club. Smells fine. Adjust to your personal taste. I love strong coffee so I add a pinch more to the morning pot.

I originally bought this coffee to get something cheaper than our Dunkin’ Donuts that we liked. This taste so much better. I can’t believe how much I like it when the price point is so low. Has lots of caffeine’s do I make it really dark

Because of a tight budget I purchased this in an effort to save some money. This is by far the worst coffee I have ever tasted. I even tried to finish the can so, again, I wouldn't be wasting money. I couldn't and had to throw it away.

I usually order my coffee online (from Sam’s), but found this in-store at the beginning of May. I drink my coffee black and this coffee is smooth and rich—it also smells divine. I love it! At 40 oz., this is a killer buy!