To me they just taste like vanilla, but they’re still better than some of the other protein shakes I’ve had. I prefer the premier protein brand, this just wasn’t my favorite flavor. I don’t know what I expected, but this just didn’t do it for me.

Taste great. Very convenient to boost the protein level of low calorie meals. It's my number 1 go to when I'm constantly on the move and need a meal supplement. 4 thumbs up!

Premier Protein is delicious and filling! I love that they offer a variety of flavors! My current favorites are Caramel, Chocolate & Peanut Butter, Strawberry, and now Birthday Cake!!

I was worried that I wouldn’t like this flavor but bought one box to try it. I’m hooked! It is really great tasting, so I ordered another. I never liked the “birthday cake “ one, but this one is totally awesome!

These protein shakes are delicious! They do not have a medicine like after taste like so many protein drinks do. This is one of my favorite flavors in the Premier line

Sweet and satisfying! Tastes like the cake batter you love. I love to pour it in my coffee for my own latte- iced or hot. Hard to find so stock up!

Not only does this taste amazing but it is a thicker consistency that makes you feel fuller. I use it as milk for my cereal and is very filling. Will definitely buy again.

i love this stuff. one bottle for breakfast and im set for several hours. does get gummy on bottom so i put a little water in it at the end to be sure to get all the protein. i buy it time and time again

We have been enjoying Premier Protein products for several years. Only complaint is that flavor selection is very hit and miss. You find one you really like then you can’t get that flavor again. Not Sams club fault but still noteworthy.great product

So glad the birthday cake flavor is available at Sam's!! It's so good, it's not super sweet in my opinion, just about right. It's along the lines of vanilla but with the birthday cake flavor, which I like better! Hope they continue to carry.