[This review was collected as part of a promotion.] I may never change fabric softener again. This fabric softener really is more than just a fabric softener. Are clothes are as soft as they've ever been. We don't have much static on our clothes, the integrity of the clothes is in tact with less fuzz coming off. Ironing is at minimum in our house hold right now. We love it.

April fresh downy had been used by three generations of my family. I guess I was the last because nothing compares to the old April fresh. I used to love how my blankets smelled after hanging on the washline. The new scents stink and I no longer purchase Downy fabric softener. You had 3 generations of customer loyalty and you blew it.

Absolutely love ultra Downy April fresh fabric softener.. I used it in all my clothes when washing and my clothes still a week later smell so good and so soft. I also put ultra Downy April fresh fabric softener in a spray bottle and add just a little bit of water and spray around my house for air freshener and it makes my whole house smell so good.. Also it isn't expensive either,I save money on air freshener as well.I received ultra downy April fresh fabric softener free from influenster to test and all opinions are my own.. If you haven't tried as air freshener try it. I spray on my couches,bed covers,clean towels,kids pillows,stuff animals,curtains and use it in my laundry.

There is nothing better than grabbing my favorite sweater after using Ultra Downy April Fresh in the wash. I have been using Downy products for years and it has never failed me. When I put on my sweater and smell the April fresh scent, it makes me feel happy. I know it sounds crazy but, it does. I received this product free for testing purposes thanks to Influenster!

[This review was collected as part of a promotion.] I love the smell of clean laundry. There's nothing better than that smell. This does an amazing job and making all my laundry smell amazingly fresh and clean and everything comes out so soft. I have two young children with sensitive skin and it works great for their clothes and bedding. No irritation. Everything stays soft, smelling clean, and doesn't cause any fading. I love using it for all of our household laundry...clothes, towels and bedding.

I used this in my laundry today and my clothes smell fantastic, I can really tell a difference between the intensity of the scent from the brand that I was previously using. It has "motion-activated fresheners that neutralize bad odors with with a fresh scent as as you move through your day." I absolutely love it! I received this product from Influenster for testing purposes but all opinions are my own.

[This review was collected as part of a promotion.] OMG i love the way that this smells!!! I love how my clothes come out of the wash smelling great and cozy! I dont think i will EVER use another softener again!! I did my daughters blankets in them and I as soon as I gave them back to her-she snuggled right into them!! Little girl KNOWS whats good!!!

As many of the other reviewers have noted, Downy April Fresh is a staple in most American homes. Unfortunately, our family went to use the "new" formulation and had to rewash our clothes to get the overpowering scent to go away. It is not the comforting smell we have all come to love and expect. Please P&G, bring back the original formulation. I fear you are going to lose a lot of loyal customers with this change. I'm headed out to see if I can get any of the old formulation.

I recently received a free sample bottle of Ultra Downy® April Fresh™ Liquid Fabric Softener, compliments of Influenster, to try in exchange for my honest opinion. I used this fabric softener on my bed sheets and they came out of the washer smelling WONDERFUL! I can't wait to go to bed tonight, close my eyes and smell the freshness. Not only was the scent wonderful, but the softener also made my sheets super soft. I can't wait to try it on my clothes next!

[This review was collected as part of a promotion.] I think that Downy's April Fresh Liquid Fabric Enhancer is easy to overlook. There's a very large assortment of fabric softeners available where I shop and I often steer right on by the pastel blue bottle with the picture of the little girl holding a blue blanket. Why? Simply because the other fabric softeners have sleek designs, attractive artwork and most importantly, exotic scents. Citrus spice? Amber Blossoms? Moonlight breeze? Sign me up! Perhaps this is why I was SO surprised that I liked April Fresh better than any of the other fabric softeners I have tried. The aroma is nice and it lasts for a while on my clothes and bed sheets. My guests always compliment the smell of my bed sheets when they visit me. I also noticed that it makes fabrics soft to the touch. You don't need to use very much either. Since this is concentrated you will only need to fill your Downy Ball about halfway for a regular size load of laundry.