[This review was collected as part of a promotion.] I have been using this fabric softener for years ,the April scent smells so fresh and clean and the added clothing protection is a great addition for my family clothing also my laundry doesn’t seem as wrinkly.

I grew up my family using Downy and now Im a mom with 3 I still use Downy and thats a 31 years of using the product. Being a fit and activemom Im always wanting to make sure that my workout clothes are always soft and smelling fresh because I go on a all day errands with my family after a hard work so its important for me that clothes still smells fresh. This products has the ability to meet your need and thats all you need i highly recommend

[This review was collected as part of a promotion.] I think that Downy fabric softner is amazing! It's something that I hadn't used in a long while and was thrilled with the outcome! It left my clothes smelling nice and they were soft to the touch! A new staple in my laundry routine!

I used to love this product, however since they had changed the smell I will no longer buy it. Since they have changed the product to protect it sinks. I did one load of laundry and all the clothes smell so bad. I had to wash 4 more time with draft to get the smell out and it still has a slight sink. I am so bummed out used to love this product. Talked with my sister in another state and she is having the same issue.

I never have used liquid fabric softener. I wondered just how well this would work. I'm so very impressed! It smells sooo good! I'm blown away that it smells better than our detergent does!! Our clothes are so much softer as well. I will definitely be switching from dryer sheets to Ultra Downy Liquid Fabric Softener!! I received a free sample of this product and this review is my full, real opinion. Thank you Downy!!

[This review was collected as part of a promotion.] I have never been a big fan of liquid laundry softener, but oh my goodness, I am now. My clothes are soft and way less wrinkles than with a dryer sheet. I would not hesitate to recommend this to a friend and I will definitely be using it in the future.

[This review was collected as part of a promotion.] I think this product is amazing! The smell is great and left my clothes feeling so soft and refreshed! I’m definitely going to purchase it for my laundry from now on!! Definitely a winner in my book!

[This review was collected as part of a promotion.] Ultra Downy April Fresh Fabric Softener is E-V-E-R-Y-T-H-I-N-G to me & my laundry routine plus more! I discovered it a few months ago while browsing the laundry isle at my local grocery store (which is always my first stop, considering my addiction) & I can honestly say it was love at first smell! But the smell is only where it begins.. Being the laundry maniac that I am, I'm very picky about what I use on my clothes & prefer to only use the best of the best & this Downy April Fresh has set my standards extremely high when compared to others. Not only does it have a fantastic smell, but it actually gives my fabrics the perfect softness that they deserve & that I have been long searching for on my long journey through "The Laundry World". I really can't stress the ULTRA part of this product because that is exactly what it is. Sometimes if I know I'm going to be using or wearing something shortly after washing (a tee shirt, bed sheets, comforter, etc.), I'll let it air dry JUST so the smell/softness will be THAT much stronger. Paired with the Tide plus Downy April Fresh & the Downy April Fresh dryer sheets, YOU CAN DO NO WRONG! Do the right thing for you & your clothes & make this product a must have in your laundry doing process!! You won't be sorry.

I received a free bottle of Downey April fresh for free to review and I am so happy I did because I now have a new favorite Downey product! The April fresh smell is delightful, my clothes and towels never smelled so good!! I will definitely being buying this product!

I have used Downy all of my life, the type that came to be known as April Fresh, which was a product that my Mother used since well before I was born! I used to get compliments from people all the time about how good my clothes always smelled, and I was always happy to pass along that it was all due to Downy. It always worked wonders at softening my clothes. I don't understand why such a fantastic product was ever changed. The smell is nothing like it used to be, and it does not last nearly as long. It doesn't soften nearly as well either, and I find the buildup in my fabric softener dispenser to be very annoying. The other new scents are too overpowering to consider using. PLEASE, PLEASE, PLEASE bring the old formulation back! A lifelong Downy user is being forced to switch to another brand - something I would never have considered doing before.