I've used downy products for a while now but never this scent. I was initially concerned because it seemed to be over powering. I did a few loads and was very pleased with the mild presence of the scent and how fluffy and soft my clothes were still. Love downy and would completely recommend this product. I was given this product free for product testing and all comments and opinions are my own.

[This review was collected as part of a promotion.] I have always used fabric softener ever since I first learned how to do laundry and have always sworn by the Downy brand... Downy April Fresh Liquid Fabric Conditioner is no exception. My clothes feel super soft and look bright and clean and my towels and sheets are cozy and snuggly. Nothing says freshly washed laundry like that fresh, lightly floral scent -- I swear by this product!

I have loved Downy softener for years. I even remember as a child I loved when my Mom would wash our clothes using Downy softener. It always made the clothes soft and smelled so fresh. The smell is like a fresh clean breeze as if your clothes were hung on the line to dry. I will continue using it. I recently got a sample to review for my unbiased review and i can say it still smells good as I have always remembered

[This review was collected as part of a promotion.] I am not a big fan of softeners because of the residue it usually leaves in my washer , but downy proved me wrong ! I love the freshness smell that stays with you all day. I also love that it protects your clothes color to keep them like new nive and bright and helps with the wrinkles.

[This review was collected as part of a promotion.] You know when you walk by someone and you can just smell clean laundry and you get all the feels? That’s how I feel about Downt April Fresh Liquid Fabric Conditioner. So far the scent has been lasting going on a week and I don’t imagine it will fade soon. My clothes and sheets are softer and cozier and just smell so good! Love this product!

I got a sample bottle of downy fabric softener in the mail complementary from influenster to test and review. I haven't been using fabric softener just regular laundry soap. At first inwasnt sure what to expect. I don't have an area in my washing machine to automatically distribute the downy so I had to watch when it hit the correct cycle. I put in in as instructed and after my clothes dried I was amazed. My clothes were so soft and they smelled heavenly. I will be purchasing more when my bottle runs out. And never doing laundry with out again.

[This review was collected as part of a promotion.] The first time I used this, I knew it was different. My clothes were left super soft and they smelled so fresh! Days later, my clothes STILL smell like they were just washed. Wow. Seriously good stuff!

My husband got 5-6 superman/superheroes towel for home usage and all were folded like paper napkin.When I tried opening each towel OMG it was so crumpled and hard and I was so upset and almost screamed at my husband for having such insane love for superheroes that he even got kitchen towels of their print and now I have to handle this. After this my husband suggested me to try Downy for softening and you will not believe this product creates miracle.I took picture and wanted to write reviews so that others should also try and use this product

[This review was collected as part of a promotion.] I loved the smell and the freshness that it left in the clothes. I also noticed that it helped with stretching and it also made my towels super soft! I only wish the scent lasted a little longer, but considering I have stinky dogs that may be the problem.

[This review was collected as part of a promotion.] I have used downy for years but this downy ultimate has a long lasting scent. I wore a t-shirt the other day that I had washed using this downy and it still had a wonderful smell after days after sitting in the closet!