[This review was collected as part of a promotion.] I know Downy since before I start live in United States. As a allergic person, I’m always trying new fabric products and essences to see which one is ok or not for me and for my family. About the ultra Downy April fresh: When I opened the bottle first time, the smell comes to me. I thought maybe it was to strong and cloying, but I wanted to see how it would be in the clothes. The aspect very liquid make me think for one moment that it was diluted and I will need more product to have the same result than others. But it is not true. The amount that you need is the same as usual, and the fact that it is more liquid makes the mix with the rinse water more easy. So, every piece inside the washing machine receives the fabric conditioner. Some capsule products don’t do this. I used Downy in two different ways: first I left the clothes to dry in a open space by the sun and the wind, enjoying the warm weather here. In this case, after dry the clothes (and principally the towels) weren’t so fluffy, but the smell on then was amazing. Every time someone open the closet the smell perfumes the entire house. I don’t know if the product needs the hot of a dry machine to activate the softness on fabrics… On a second try, I dried the clothes on a dryer machine. This time, they were so much more fluffy then when I dried in a open space. The towels seem another kind of fabric after dry. But, on dry machine seem that the perfume are not so accentuate like in first case. I don’t know if the heat do something on perfume… the clothes are smelling good, but are not perfuming the house. And about the perfume, even it seem very strong on bottle, it is not the kind of perfume that make me sneeze or provoke some allergic reaction. In conclusion: If I dry on open space and it leave the same strong perfume at fabric like when I use the dry machine, it will be the perfect fabric conditioner to me! But comparing with other brands and even other Downy products I have tried, this one is the best by now.

[This review was collected as part of a promotion.] I received this in the mail as I came home from vacation, with lots of dirty laundry. I never had used fabric softener, just a dryer sheet, and was very surprised what a difference it made. The clothes were dofter, and smelled very fresh. Since I just began using it a few weeks ago, I am not sure about the lack of color fade. But, fabric softener, you have gained a convert!

Absolutely love, this product. I always make sure I have extra on hand just in case I happen to run out. I’ve tried doing laundry without it and I just can’t live without the smell! I have extremely sensitive skin and it does not seem to bother me at all!

Clean fresh and recyclable packaging. I have a front-loaded so I don't really use the cup, I just slide the box to the dispenser port and pour what I need. There is a holder at the top of the box for the cup to keep it off your machine plus the solution is white not blue so not dye on your machine.

I love how Downy leaves my clothes smelling. I also noticed a difference in how soft my clothes were after just one wash! In my opinion this is a must have when washing clothes. I was able to try Down free for testing purposes, and for my own opinion, courtesy of Influenster.

I love Downy! Makes everything smell fresh and soft. This version of Downy smells close to the original. Thank you for bringing it back. I will keep using the April fresh version. My favorite! I especially love the smell of my sheets right out of the dryer.

[This review was collected as part of a promotion.] I absolutely love this product! I have tried it with every load and my clothes look, feel, and smell so much better than with just laundry soap. I especially love using it with my sheets and blankets. When I climb into bed it’s just so soft and smells so fresh. I even put a little in a spray bottle and added some water to spray into my curtains. Now my whole house smells fresh and clean. It’s just an inviting smell! I recommend this product for anyone who wants to have their clothes more fresh, soft, and smell so good. Also the smell lasts for weeks!

This product has great features; it smells great, leaves your clothes smelling fabulous, this stuff leaves your clothes soft, you can see the difference between clothes rinse with water only, and clothes rinse with downy. The fabric retain it shape too

[This review was collected as part of a promotion.] I think this product is the bees knees! It is way more than a traditional fabric softener, it gets deep down in the threads of the clothing and makes them super soft and makes them appear brand new. Definitely get your moneys worth and the scent is pleasant and relaxing!

This product smells so good and lasts on clothes for days, I had a few shirts that soured, I washed them over and over and the smell never came out until I used this downy product that I got free from influenster for testing purposes all opinions are my own. I recommend everyone try this out, you won't be sorry!