Even though Downy still delivers as far as softness, etc., the new smell is horrible! I started to notice it late last year and thought it was my color safe bleach. My husband developed an allergy to whatever it is they've added. The smell is overpowering and I still find clothes and sheets that have that nasty smell. I'm seeing newer reviews about how wonderful the new scent is, and quite honestly, I don't believe them. It smells like a toilet mint. Seriously. A toilet mint - and it never, ever fades away until you rewash it. It also leaves kind of a lanolin type feeling on your skin and hands - and not in a pleasant way. Bottom line - excellent product before they "improved" it. Please - go back to the old way. Who decided this was a good idea - lol? Sheesh!

[This review was collected as part of a promotion.] I love Downy fabric softener. It always makes all of our laundry smell clean, it’s got a great fresh scent and the soft feeling it leaves is priceless. My children can lay on on their blankets all day long just to enjoy the softness.

[This review was collected as part of a promotion.] Love this stuff!!! My hubby is a steel worker and his work clothes get down right GROSS! Sometimes they need washed twice...it's that bad! I decided to give Downy April Fresh Fabric Conditioner a try. WOW! I could smell the clean fresh scent as soon as I took them out of the wash! But the real test was seeing if the scent "survived" the dryer! Oh my goodness!! Amazing!!!! Not a single wrinkle and they smelled April Fresh! And so soft, which is a pretty difficult task on heavy duty work uniforms! Absolutely incredible!!

[This review was collected as part of a promotion.] I absolutely love this product! I have tried it with every load and my clothes look, feel, and smell so much better than with just laundry soap. I especially love using it with my sheets and blankets. When I climb into bed it’s just so soft and smells so fresh. I even put a little in a spray bottle and added some water to spray into my curtains. Now my whole house smells fresh and clean. It’s just an inviting smell! I recommend this product for anyone who wants to have their clothes more fresh, soft, and smell so good. Also the smell lasts for weeks!

This was my favorite product. The scent was one I used throughout my home in many ways. The new scent is not good! It's strong and too floral. I'm sure some people like it and you guys could have created as a new scent and called it April Strong but please bring back the old scent!

[This review was collected as part of a promotion.] I met my friend for coffee the other day and as I was hugging her she said, Is that a new perfume, it smells great. I said no, it's my new fabric softener. She said what? That smells great. I said it's Downy.i love the way it makes my clothes smell and feel. After we had coffee and got up to leave, she said you have to tell me exactly which one you're using because my kids clothes don't come out smelling that good or their clothes that soft. I told her I'll send her a picture if it when I was doing my laundry. She was so happy when I sent her the picture!!

I have used Downy Ultra my whole life. My mom always used it on my clothes, and when I moved out, I never stopped. It is apart of my laundry with every load and I will never stop using it!! So naturally, when I received a bottle of it for free, I was ecstatic! Even though I did receive this for free, this opinion is all my own.

[This review was collected as part of a promotion.] I haven’t used fabric softener for quite some time, by this I means years and years. But decided to give it a try, especially on those pesky smelly military uniforms my husband wears for over 9hrs when working long hours. Not to mention working in the medical field I love to smell the clean scent it gives off too! It’s definitely been a laundry changer and

[This review was collected as part of a promotion.] Used this on my laundry yesterday and my clothes smelled amazing once they were completely dried. Kept smelling every clothing item before folding. Left my towels so soft unlike any other fabric softener I’ve used

Overall the fabric softener is rather average, to get things truly soft in hard water I have to use to rinse cycles and with this fabric softener. What I truly don't like about it is the bottle spout leave a wash load of product trapped in the bottle, its quite wasteful.