[This review was collected as part of a promotion.] Soft fresh fluffy you can't ask for more when it comes to your clothes. I love the idea of pulling my clothes out of the dryer, the closet, the dresser, and knowing I'm going to have the same result the same freshness and the same scent. It's a nice calming relaxing feeling. I don't want that old musty smell and I don't get it.

[This review was collected as part of a promotion.] Downy fabric softener has made my life so much more pleasant, and smelly (in a good way...) This product has met my expectations and more. Thank you for allowing me to try Downy out. I will make sure to spread the word about this amazing product.

[This review was collected as part of a promotion.] I haven't used fabric softener in a long time. I am loving the Ulta Downy April Fresh fabric softener, especially for our towels and bedsheets. I enjoy the light fresh scent and happy it's not overpowering. Definitely a new addition to my laundry routine.

[This review was collected as part of a promotion.] Downy April Fresh Liquid Fabric Enhancer definitely provides a fresh scent that lasts through the day. Depending of your preference, the scent may be a bit too strong. In addition to the fresh scent, clothes are soft and smooth. I personally like this product for towels and washcloths over my every day clothes because of the strong scent. Regardless, this product works as advertised and I will use it again. I have a HE front load washer, this detergent worked just fine in my machine.

[This review was collected as part of a promotion.] I loved the smell and the freshness that it left in the clothes. I also noticed that it helped with stretching and it also made my towels super soft! I only wish the scent lasted a little longer, but considering I have stinky dogs that may be the problem.

[This review was collected as part of a promotion.] I have always been a fan of fabric softener. I love the way it makes my clothes and towels smell. My family has always used the Downy brand and I personally think it is the ultimate fabric softener on the market. The Ultra Downy April Fresh scent is a new favorite of mine. It smells clean and leaves my clothes feeling soft, fresh and static free.

[This review was collected as part of a promotion.] I was pleasantly surprised at how nice this product is! I stopped using dryer sheets and switched to dryer balls a few months ago because I hated that weird film the clothes seemed to get. The Downey liquid didn’t leave that film at all and the smell isn’t too strong. I don’t have a specific place in my washer for softener, so I just had to add it in the bottom with the soap so I may not be getting the full benefits. Once my bottle is empty, I will purchase another one.

This is my absolute favorite fabric softener! Not only does it actually make your clothes softer, it also smells wonferful!! This is always my first choice when purchasing fabric softener. I've used several others, from the same brand and other brands, and nothing comes close to working as well as this does! 10 out of 10, highly recommend.

[This review was collected as part of a promotion.] The smell Downy April Fresh Liquid Fabric Conditioner left on my clothes was amazing! It has lasted! My laundry feels softer when using Downy April Fresh Liquid Fabric Conditioner, like a Summer's dream soft! The static and wrinkles are gone without the need for additional dryer sheets! No more nightmares of "staticy" clothing and wrinkled shirts! I am in a dreamy wonderland with Downy April Fresh Liquid Fabric Conditioner in my laundry room!

[This review was collected as part of a promotion.] Well I’m 36 years old and always used snuggle on my laundry since I could remember because that’s what my mom used growing up. So naturally when I moved out and started buying my own, I stuck with what I knew worked. I tried a different detergent then what I grew up on and really liked it so I thought I should give another well-established softener a shot. WOW!!! I’m impressed. First off the smell is amazing and lasts. I love sniffing my clothes throughout the day. I don’t use dryer sheets so the softness and scent of the in wash softener carries over. In reading the bottle it actually says it helps with wrinkles. I didn’t know that was a thing with softener. I thought it’s sole purpose was to simply make your clothing soft. Well it sure does help with wrinkles. I always shake my clothes between washer and dryer to eliminate wrinkles but sadly my husband does not. Well turns out I don’t need to either anymore! What a time saver. The clothing comes out just as nice whether I shake it between or not. I’m very impressed with downy. I will for sure be making a permanent switch!!!!