My husband got 5-6 superman/superheroes towel for home usage and all were folded like paper napkin.When I tried opening each towel OMG it was so crumpled and hard and I was so upset and almost screamed at my husband for having such insane love for superheroes that he even got kitchen towels of their print and now I have to handle this. After this my husband suggested me to try Downy for softening and you will not believe this product creates miracle.I took picture and wanted to write reviews so that others should also try and use this product

[This review was collected as part of a promotion.] i love the scent of this downy. Fabric softener has always been a staple in my home and washing my sheets and towels with this was not at all a let down. I usually use a competitor but I may actually switch!

I received a free bottle of Downey April fresh for free to review and I am so happy I did because I now have a new favorite Downey product! The April fresh smell is delightful, my clothes and towels never smelled so good!! I will definitely being buying this product!

My family loves this fabric softener! It smells so wonderful and makes our clothes so soft and static-free. I have never used a fabric softener that smells this amazing, it makes its clothes smell so so fresh. I would recommend Ultra Downy April Fresh to ask my friend and family!

[This review was collected as part of a promotion.] Downy April Fresh Liquid Fabric Conditioner smells so good and make my clothes soft. It doesn't irritate my skin and the smell is SO overwhelming (in a good way). I will definitely be purchasing more.

I’ve always used April Fresh scent until I recently discovered this scent. I’m not even exaggerating when I say I look like those people on the commercials that sniff everything it was washed with. My husband looks at me crazy, but it’s a heavenly smell and I don’t care how I look with my face stuffed in my blanket.

[This review was collected as part of a promotion.] I have never used fabric softeners of any kind never have thought it worked, but I have found myself wrong my family loves this product it has made are clothing and towel's smell so good and so much softer to, we will definitely be buying Ultra Downy from now on.

[This review was collected as part of a promotion.] I was on vacation when my package arrived. Unfortunately it had been damaged and quite a bit of the product leaked out. BUT, I had enough to do several loads of laundry. I had never used fabric softener before. I like dryer sheets to help with static, etc. Well, I have to say I'm now a believer. I love it!! After washing, mostly blankets, I could smell the clean, fresh scent throughout the house. Even Batman the Cat loved the clean throw blankets!! I'll definitely be buying more, hopefully they make it in my favorite scent......botanical mist/rain!!

[This review was collected as part of a promotion.] Recently I changed jobs from being a Cashier at a Meat Market to building diesel engines. In my new job it is hard, working 12 hour days with mandatory overtime. It is very important to me to smell fresh around my co-workers. I was all excited when I got my Downy. This product worked well in my front end load washing machine. As I worked and my body heat turned up, a fresh scent still came from my clothes. They were soft and comfortable throughout the day. And were just as fresh as when I pulled them from the dryer! I recommend April Fresh Downy! Also my husband is allergic to other brands and this one is gentle enough that he doesn't break out! Awesome product!

[This review was collected as part of a promotion.] I wanted to try more on different things but did first on towels, First off it is very hard to see the marking for ammount to add to machine. Second I thought the scent was very weak, I really didn't smell much, some might like that. Softness again I heard static when I removed wash, I was surprised about that. The rest of the claim really need more time. I just really didn't see a big difference from other Downy softeners. I think everyone should try this themselves because everyone washer , water are different so you could prefer.