[This review was collected as part of a promotion.] I love this fabric softener! The fragrance is so fresh and clean. Not only does it keep our clothes smelling clean, it actually makes the whole house smell clean from washing our linens with Downy fabric softener. I like to rotate between the different Downy scents so we dont get used to any one. They're all great. In addition to the fragrance, which is the main reason I use fabric softener, Downy also makes our clothes and towels soft and prevent fuzzies and hair from clinging as much.

I like Ultra Downy April Fresh Liquid Fabric Softener if I can’t find the Downy Free & Gentle Liquid Fabric Conditioner 103 Fl Oz. The April Fresh has a very strong fragrance that irritates my nose but I will use it if my favorite is out of stock. It is very reasonably priced and comparable to others. Give it a try, you may like it if you don’t mind the strong fragrance.

A few years ago, Downy changed their beloved original April Fresh scent into some sickly, perfumy mess and I was devastated. However, they only changed the liquid, the dryer sheets still smelled like the original formula. I just got back from Dollar General and they now changed the scent of the dryer sheets too. WHY ON EARTH would they do this??? The original scent of April Fresh was loved by so many. Why wouldn't they just make a "new scent" and leave the beloved original scent available for purchase. Did a bunch of men in suits, who probably never did laundry themselves, make this decision?

Clean fresh and recyclable packaging. I have a front-loaded so I don't really use the cup, I just slide the box to the dispenser port and pour what I need. There is a holder at the top of the box for the cup to keep it off your machine plus the solution is white not blue so not dye on your machine.

Our family has been loyal Downy customers for as long as I can remember. As an adult, with my own kids, I keep on the tradition. There's just something about the smell of laundry fresh out of the dryer smelling amazing like Downy. I was provided a 12 load sample to review from Influenster and I love my Downy.

This makes my clothes smell so good and fresh! I normally do not buy scented liquid fabric softener but this stuff was so nice! It have a nice natural smell to my clothes after drying. I received a free sample of this fabric softener from influenster Vox box but all of these opinions are my own. I would recommend this product to others. I mean, you can never really go wrong with downy anyways :)

Ultra Downy in the April Fresh scent is seriously one of the more wonderful scents they have come up with. This version of Downy does its job, as always, with a clean fresh springlike smell that makes everything soft and wonderful to wear. Love this!

[This review was collected as part of a promotion.] I have used downy for years but this downy ultimate has a long lasting scent. I wore a t-shirt the other day that I had washed using this downy and it still had a wonderful smell after days after sitting in the closet!

[This review was collected as part of a promotion.] Ultra Downy smells amazing! Our clothes are super soft and wrinkle free too. Not usually a liquid softner fan because they seem to leave a build up, but have done some repeat washes with this one and no build up #ultradownyrocks

This downy liquid fabric smells so so good! My mother in law uses this and this is when I started using it! It has the best smell I’ve ever smelled! The clothes smells amazing for long time and looks really clean as well! The price isn’t bad for the quality you get! Definitely recommend.