My husband wears blue jeans to work and since I tried Ultra Downy his pants are softer and they don't require as much ironing. I don't know if wrinkle control is supposed to be a benefit but it does seem to help. The smell is light and fresh which is nice; I don't feel like my clothes are competing with my perfume. Static cling has been eliminated from my laundry! I will definitely be buying this product. I received Ultra Downy® April Fresh Fabric Softener for free to test, but all opinions are my own.

[This review was collected as part of a promotion.] I loved the smell and the freshness that it left in the clothes. I also noticed that it helped with stretching and it also made my towels super soft! I only wish the scent lasted a little longer, but considering I have stinky dogs that may be the problem.

[This review was collected as part of a promotion.] The smell is so fresh and lovely. Not too strong and not too light. It is perfect. My clothes are softer and my darks are not fading. My child has sensitive skin and the scent does not bother him. The fabric conditioner makes my jeans soft and keeps the dark jeans from fading. My towels are so soft to the touch and nothing feels better than a soft great smelling towel when you get out of the shower. I use it on my delicates and the fabric is not compromised and they are still looking brand new like the first day I bought them . I can not say enough good things about Downy April Fresh. I have washed everything from stuffed animals to blankets and it leaves everything soft and they smell AMAZING. I have never used Downy April Fresh and now I will not ever use anything else.

[This review was collected as part of a promotion.] I'm the mom who forgets her clothes in the washer 95% of the time. I have a lot on my plate and I work full time. Downy April Fresh Liquid Fabric Enhancer left my clothes soft, with noticeably less static and wrinkles. I LOVE the smell of clean laundry and let me tell you, this definitely leaves your clothes smelling clean and fresh, even when you forget about them. Personally I wish it smelled just a tad stronger just due to my preferences. Great product, would recommend trying this product if you are a busy parent like me.

I really liked the April Fresh scent because it was not very overpowering. I grabbed a new bottle at the store and when I pulled my clothes out of the washer I was disappointed that they smelled different. My last bottle did not have the fabric protect and the new one does. I'm beginning to think that changed the scent... Either way, I'm very disappointed and will have to go back to my Downy free. I liked having just a touch of scent to my clothes and this is definitely not what I wanted.

I have tried many kinds of fabric softeners from cheaper to pricer but here recently Downy is my go to ! Now many fabric softener promise that the scent will last for weeks only to disappoint me and fade with in a few day. : '/ However Downy scent actually last at least almost 2 weeks I'd say I've noticed for sure. That is a big reason I have decided Downy is our go to softener from now on. They also have many scents so you are sure to find one you love. I received a sample size bottle of April Fresh in my #PumpkinVoxBox for free to test and give my honest review. Now to be honest o do love the smell , the softness and everything about it but I have found a scent I liked a little more . Downy Infusion Lavender Serenity but even so I keep both in the house because April Fresh smells amazing too.

[This review was collected as part of a promotion.] I washed my blanket two days ago using this downy fabric softner and it still smells amazing. I can’t wait to climb into my bed at the end of the day so I can cuddle into my soft, warm amazing smelling blanket! I wi recommend this to everybody!

I received this product as a free sample to test (these are my own opinions). When I opened the box the smell was overpowering. I typically try to stay away from scented laundry products, and will most likely pass this product onto someone else who will use it.

[This review was collected as part of a promotion.] I've honestly never used fabric softener in my daily routine. I always thought it was for the more delicate clothes. The first thing I noticed was how much fresher my laundry smelled, even sports uniforms (including the socks!) :) The April Fresh scent is "flowery", but not too overpowering. The next thing I noticed was how much softer everything was, even t-shirts that I've had for years are much softer after just the first wash. My towels also seem softer and fluffier. I will definitely be repurchasing this after I run out!

[This review was collected as part of a promotion.] I love this downy fabric softener. It’s my go to over all other brands due to its amazing scent and it’s ability to be able to soften my fabrics. I also like the fact that not much liquid is needed for each load because it is so concentrated making this a good value. It has a lot of loads in one bottle!