[This review was collected as part of a promotion.] I have used this for quite a while before doing the review. I started using the Downy Ultra when my sweaters and tee shirts were getting stretched out of shape. I use this now on all my clothes and they are looking nice and smell really good. I do not have my tops looking all crooked and shrunken. My husband really likes his t-shirts rinsed with Downy Ultra. He asked me what i was doing to keep his t's from shrinking and i told him I was using Downy Ultra and he said keep using it so he doesn't have to keep buying shirts. They come out of the laundry looking just as good as when i bought them. i would not use any other brand for my clothes. great results.

[This review was collected as part of a promotion.] I’ve always been a long time fan of downy as my mother used it for my clothes growing up. However, I had moved away from using fabric softeners and hadn’t really purchased any in the last year. However, this product has brought me back to my love for downy and fabric softeners! What a difference it makes!! My clothes and towels are so soft, smell so fresh, and pill less than they do without softener! Life changing.

[This review was collected as part of a promotion.] Downy has always been the fabric softener we use in our household. The classic April Fresh scent is my absolute favorite. My clothes are so soft and smell amazing even weeks after I’ve washed them using Downy. Compared to other similar products this one is always no.1 on my list. The quality is also top notch! The consistency is not watered down and is safe for my High Effeciency (HE) washer. I’ve used other brands previously that have clogged my softener dispenser... I’ve never had to worry about this using Downy! In addition, I don’t like to iron and notice a dramatic difference in wrinkle reduction from when I do use Downy to when I do not. In my opinion nothing is more satisfying than when you pull a freshly washed towel from the dryer and breathe in that amazing fresh scent you only get with Downy. I also love that even weeks after towels, sheets or clothes have been washed they still keep that satisfying aromatic bliss you only get with Downy fabric softener. Being a dog owner this is a big deal to me since doggies tend to be stinky. When I use Downy I never have to worry about having that doggie funk on me. This is another big bonus for me! I recommend this product over any other competitor out there! I also love when someone asks me what perfume I’m wearing and I get to tell them it’s not a perfume it’s my fabric softener! #bliss #downeyfresh #smellssogood

[This review was collected as part of a promotion.] Downy is one of the most well known names in laundry. When a person thinks fabric softener, they think Downy. Downy April Fresh is everything you expect from the manufacturer and more. It is gentle on all the most delicate fabrics, giving laundry a pleasent scent while ensuring that the fabrics down get rough in the wash. I especially love it for towels and bedding, giving everything that great spring scent while making it all feel like new again. I wish the scent woud last a little longer, as I find its normally gone within a day or two, but really that is the only downside. Downy fabric conditioners have been one of my favorite laundry products for years and this product simply comfirms that Downy is the best out there.

I have tried a few different brands of fabric softener and nothing compares to Downy. With great scents, it's easy to love. And the smell lasts even if the clothes sit in a drawer. I can pull out clothes and they still smell fresh. Plus, I have noticed my clothing stays super soft as well. Highly recommend this product!

[This review was collected as part of a promotion.] First time ever using fabric softener and I think I'm in love. I never thought that the clothes needed fabric softener but man was I wrong. I have done multiple loads of the kids laundry with it and you can already see and feel the difference from their other clothes still in the closet. My kids have a lot of allergies and in the past they have complained of itchy clothes but not any more. Downy has been a great and helpful addition to my laundry routine.

I was able to test this product for free via #influenster. I am thrilled I was chosen BC I have now settled on my 'go to' fabric softener. It made my family's clothes smell amazing & soft. It is also affordable which is an added bonus. I look forward to purchasing this weekly when I do my shopping. I also use downy to make a homemade air freshener as well!!

[This review was collected as part of a promotion.] I love using Downy April Fresh Liquid Fabric Enhancer, it makes our clothes smell so good and feel so soft. The great smell last a long time! I shared this with my friends at work and they really want to try it.

I am so sick and tired of multi million dollar businesses nickel and diming everyday americans so they can line their pockets more. This particular bottle is 150 oz. The previous softener was 170 oz. May not seem like alot, but that is at least 10 loads of laundry that i WILL NOT have fabric softener for. I am so done with this. Downey is officially on my DO NOT BUY list. I already have to skimp and save, fabric softener is a LUXERY, and it is one i will not be buying again. Fool me once shame on you! Thankfully, i only bought it once. I had not bought downey for over a year, bought it this one time because it was on discount. NEVER AGAIN!!!

Ultra Downy April Fresh Liquid Fabric Softener is by far my favorite. The smell itself is enough but it also leaves your clothes feeling fresh and soft.I recommend this to all my friends and family. I tested Downy Fabric Softener free but all opinions are my own.