I only use this brand because my skin is very sensitive. Downy doesnt irritate the skin like other brand. It makes my clothes feel soft and the scent is wonderful. 1 bottle last me a while, normally I only measure 1 cup per load. The lid comes handy for measuring.

This is the only fabric softener that I use. My mom has used it for years which is why I use it too! I love the smell and it definitely makes my clothes feel softer! Giving it 4 stars because some of my items have blue stains on them after using the softener. I think this is most likely user error, but it has happened more than once.

Downy is the best in my opinion. My favorite scent is cool cotton, and it seems to be the longest lasting. I like the idea of the wrinkle inhibiting Downy, but it needs a scent added. Also, why not a version that inhibits pet hair? I'm not that into dryer sheets, but A liquid softener that could inhibit pet hair would be a blessing

This is my first and only softener used in my household! Its great on sensitive skin and leaves my laundry smelling so fresh and clean. I like buying this in the big container I wish I could find this in a 150+ load pump bottle! I highly recommend this scent!

We love using Downy to soften our clothes. It helps the color of our clothes last as well. The smell of the original scent is our favorite. I've tried other cheaper brands and noticed fading of colors and pilling on some of my shirts. More expensive but worth it to extend the life of your clothes. Ultra Downy April Fresh Liquid Fabric Conditioner

Give your clothes a softer feel and a long-lasting floral scent with Ultra Downy April Fresh Liquid Fabric Conditioner. Downy April Fresh protects your clothes from stretching, fading, and fuzz while adding the signature April Fresh scent. It's easy to use—after adding your favorite laundry detergent, pour Downy Liquid Fabric Softener into the fabric softener dispenser drawer or directly into the agitator and start the washer on your preferred cycle. Feel softer, smell fresher, and look newer with Downy 7-in-1. Wow!!! I absolutely love love this.

As long as they make it, I will buy it. I am senstive and I do not have any reactions to Downy, love the fresh scent, my clothes are soft, I do not experience static cling, and I my fabrics last longer. Since a lot of my clothing needs to line dry or dry flat, this is a must. I grew up with Downy, tried other low cost products to save money and they were very watery and did nothing to soften my laundry.

Ultra Downy April Fresh Liquid Fabric Conditioner is my absolute go to fabric softener I have try other brands , but I keep coming back. I wouldn't change anything at all. The price is affordable. It has a good lasting scent. I would recommend highly to friends and family

We have some sensitive noses in our house who object strongly to intense scents on clothes. I love that I can choose how much I want to add to a load and it does enough to control odors and give it a mild fresh scent. It does a good job at covering up sweat odors and the fresh scent lasts a good while. Clothes coming out of the drawers weeks later still smell nice

Ultra Downy April Fresh Liquid Fabric Conditioner My all time favorite fabric softener! I don't think I could love a fabric softener anymore than I do this one! It reminds me of childhood memories. I love for my family's clothes to smell fresh and not just right after they get out of the washer. This lasts and has the most pleasant scent.