The smell of this product is so nice, it doesn't have a chemical smell and it doesn't have too many perfumes in it either. I notice my clothes stay fresh smelling and soft longer since switching to this product.

We use this for a long long time, I couldn't remember but since I lived in Vietnam, I'm very loyal to Downy, and the smell is amazing, the clothes are soft

I love this product! I love the fresh clean smell I also love that the smell last load ger then just a couple days. When I put clothes on a week or so after I washed them it still smells like they did the day I washed them.

I do laundry for a client of mine who only uses this fabric softener and I love the way it smells! Their laundry is always so fresh. I love how affordable it is! Would reccomend!

I always have loved the scent of Downy fabric softener. It lasts a long time as well. When I come into work I am always complimented on how fresh I smell.

Ultra Downy has a pleasant, long-lasting scent and effectively softens fabrics while reducing static and wrinkles. It offers good value for money, as a little goes a long way, making it an affordable and reliable fabric softener.

I personally love Downy, it's been a staple in my household forever. It smells amazing and works great. It's very effective and pretty inexpensive. Would recommend.

You can never go wrong with Downy freshener! It always leaves your clothes so soft and fresh! It's a must for me to keep the wrinkles away! It's also very reasonably priced.

I have used this brand a lot, mainly for the smell of it though! I honestly done notice a difference in the quality compared to some others as far as how soft my clothes are. They do smell amazing though

Highly recommend I love it , makes my clothes smell super fresh and also soft. Some of my stuff I don't use it with as it is not recommended but overall happy with Downy :)