My mother would wash my clothes and use Downy when I was a kid, and I use it today. It's all about the scent for me, I have a sentimental attachment to this product. My clothes have always been soft when using this so I assume it works well !

Always leaves my clothes so soft and smelling so fresh and clean, can't beat that April fresh scent, not only does it work great, brings back great memories of my now deceased mother. Wrapping up in a downy blanket feels like a warm hug.

I absolutely love Ultra Downy April Fresh Liquid Fabric Conditioner. It makes my clothes and linens smell amazing, and keeps them so soft. Would definitely recommend.

I've been using ultra downy liquid fabric conditioner for 2 months now & I've seen a drastic Reduction in static. My clothes also feel softer after every wash.

I have been loyal to the Downey brand for several years, similar to Tide. I just can't complain. It continuously leaves our clothes feeling fresh, clean, soft and great smelling. I would recommend 10 out of 10 times.

Downey is the best softener out there. I'be used this most of my life and whenever I've tried something different, I always come back to this one. The scent is nostalgic and it leaves my clothes nice and soft.

I think downy works very well and really softens clothes. It also smells nice and keeps clothes fresh. I have definitely noticed a difference between using fabric softener and not using it or using an alternative kind. I would purchase this again.

This product is amazing the more loads the better the it smells amazing its my to go to for fabric softer i just wish there was a bigger bottle thats for sure its not to bad it price

Ultra Downy April Fresh Liquid Fabric Conditioner makes my clothes soft and alluring scent. The texture gives the comfort to my clothes. Good value for money.

I have used this softner for as long as i can remember, because it smells great and the smell lasts a long time.  Makes my clothes super soft, I especially like it for bedding and towels.