[This review was collected as part of a promotion.] I’ve been using this for the past month and it makes my laundry smell so good. The towels are soft as ever. I’ve always been pretty loyal to Downy and this just made me even more loyal. I plan on buying the full sized version of this to make sure our laundry smells amazing and is nice and soft to touch. I would definitely recommend this to everyone.

[This review was collected as part of a promotion.] The scent on this fabric softener lasts a long time, so be sure you like it! I added it to the wash when cleaning bedding, and I could still smell the scent 3-4 days later. It is light, not overwhelming. The sheets came out nice and soft, and I like not having to throw away a dryer sheet for every load. Try it, you may like it!

[This review was collected as part of a promotion.] Ultra Downy smells amazing! Our clothes are super soft and wrinkle free too. Not usually a liquid softner fan because they seem to leave a build up, but have done some repeat washes with this one and no build up #ultradownyrocks

I love the long lasting smell and feel of my clothing when I use Downy Fabric Softner. It is easy to use and with the cup and no drip push dispenser there is not muss or fuss. I love blanket throws and have them all over my house. Downy leaves them so soft and smelling like they just came out of the dryer. I usually have to fight my cats over newly washed ones as they love the feel of them too.

Even though Downy still delivers as far as softness, etc., the new smell is horrible! I started to notice it late last year and thought it was my color safe bleach. My husband developed an allergy to whatever it is they've added. The smell is overpowering and I still find clothes and sheets that have that nasty smell. I'm seeing newer reviews about how wonderful the new scent is, and quite honestly, I don't believe them. It smells like a toilet mint. Seriously. A toilet mint - and it never, ever fades away until you rewash it. It also leaves kind of a lanolin type feeling on your skin and hands - and not in a pleasant way. Bottom line - excellent product before they "improved" it. Please - go back to the old way. Who decided this was a good idea - lol? Sheesh!

I've switched to another brand of liquid softener since the transition from the original Downy, through the scent bead migration, and now what can only be described as a joke product April Fresh with fabric protect. Oh and it's no longer fabric softener, it's fabric conditioner. What a waste of marketing. Let's make Downy great again America! Also either bad programming or skewing, i gave this product the one star it does not deserve and my android is turning it into four. liars.

Ultra Downy in the April Fresh scent is seriously one of the more wonderful scents they have come up with. This version of Downy does its job, as always, with a clean fresh springlike smell that makes everything soft and wonderful to wear. Love this!

Ever since I was a kid my mom never used anything else. Now that I'm older I only use Downy when I wash. But now they have this concentrated "ultra" I'm in love. Smells so good, and my boys love how soft and snuggly their clothes feel. Wouldn't use any other brand. And although I used it for so long, Influenster sent me this neat deluxe sample. Love it.

I have 5 boys from 13 to 2yrs old. I used the fabric softener on their sweaters and my two year olds blanket. They came out so soft and smelling so good. My 2yr old wont let go of his blanket now. Lol I got to try downy fabric softener for free through my voxbox from influenster.

[This review was collected as part of a promotion.] After using the Downy April Fresh Liquid Fabric Conditioner, I realized that I had been missing out on this great product for a very long time. When I brought this product home and opened the cap, the pleasant scent filled my room. My clothes were not only soft to touch, but the scent was long-lasting and filled the air where ever I went. In fact, many people asked me what I was using to do my laundry and that's when I mentioned this great product to them! A great product and definitely a keeper!