[This review was collected as part of a promotion.] I've been using fabric softener for years to both soften and "scent" my clothes. The fragrance usually lasts for a day or two and that's what I've learned to expect. This April fresh Downy fabric softener totally blew me away. I am a person who likes prominent, strong scents and this Downy provided that. I did 3 separate loads to test it on different types of clothes and temperatures. The first load was sheets, underwear, socks, and towels. With the exception of one pair of my daughter's socks (I don't think a product exists that can make her socks smell perfect), everything else smelled amazing. The next load was whites. Equally came out of the dryer smelling fresh and pleasant. The 3rd load was colors, and once again, the Downy fabric softener did not disappoint. It's been 3 days since I washed everything, and I'm happy to report that the scent is still potent and there. It's not as strong as it was on day one, but everything still smells fresh and clean. Thank you, Downy!

[This review was collected as part of a promotion.] I love the smell of Downy fabric softener. I also live in the desert so static cling is kept at bay when I use Downy. One of my biggest pet peeves with a fabric softener is that it can leave stains (like oil stains?) on thin fabric. I've never had that happen with Downy. Plus the fact that the smell lasts so long is a bonus!

[This review was collected as part of a promotion.] I love the new Downy April Fresh Liquid Fabric Conditioner, it leaves my clothes smelling so fresh and soft. The scent is not overpowering at all, but is long lasting on my clothes! I will most definitely continue to purchase this in the future.

[This review was collected as part of a promotion.] This is already the product that I already use at home! The smell is light yet lovely every time you catch a whiff. Really makes clothes come out soft. Scents can be really tough to get right for laundry and this hits the nail on the head! It actually makes laundry more enjoyable to be able to soak up this smell!

What happened to the Downy April Fresh fabric softener?? I just got a brand new bottle and it is so liquidy and runny and the smell is awful. My clothes smell different and not the same and they’re not as soft. Did they change the formula??? Bring back the old one!!

Great product. I use it just about every single time I do a load of laundry. It smells super great and gives my clothing that extra softness that it needs. Wish the bottle was a bit lighter in weight, as it gets heavy when carrying it to my washing machine.

[This review was collected as part of a promotion.] My towels have always had a stink to them from sitting in the closet. Even though they were clean, drying off after a shower, there was a stink to the towel. I didn't know what to do and tried everything to get it to go away. Using Downy on my towels has helped get rid of that stinky smell!

[This review was collected as part of a promotion.] I am currently in the throes of deep cleaning my home. When I received the Downy, I decided to use it to wash all my curtains and bed linens. Let me just say, using Downy on the curtains could not have been a better decision. Every room smelled like a little slice of heaven. I only wish it wasn’t quite so hot outside, then I could open the windows and let the breeze drift the smell.

Ultra Downy April Fresh fabric softener brings a softness to everyday rain and clouds. It puts a sunshine in your clothing that smells good and makes your heart smile. I would recommend this product for all fabric softening needs. I tested this product free of charge from Influenster.

[This review was collected as part of a promotion.] I loved this product! I can not believe I have been doing laundry all these years and didn’t use it. I always used sheets that went into the dryer. Never have I used a product that made my crusty blankets soft again. I used to have crunchy feeling clothes that I had to air dry but after this product, they are soft to the touch and do not have that rough, crunchy feeling!!