[This review was collected as part of a promotion.] I was so excited to try Downy ultra. The scent was amazing even before I opened the bottle. It's concentrated so a little will go along way. I tried it in a load and was surprised how soft everything was when I took it out of the dryer. Even some of the towels that are usually scratchy were nice and soft. I plan to use Downy ultra regularly.

[This review was collected as part of a promotion.] Downy fabric softener has been around since 1961. My mother used it when I was a little girl and I use it today. It smells great, makes your clothes soft, and it reduces or eliminates static cling. You don't have to use a whole lot so the bottle lasts a good while. Compared to other brands I have tried, I always come back to Downy. It is a brand i trust.

I have been using Downy for many years. My mom used it when I was growing up. When I went to college and did my own laundry I couldnt get my clothes to smell like home. I asked my mom why and she said am I using downy? Well I have been every since. I love the way it smells

[This review was collected as part of a promotion.] Downy makes a huge difference in your clothes! Nothing better than pulling clean sheets out of the dryer that smell good and then lay down at night with that same great smell. Downy left all of my laundry smelling and feeling great, highly recommend!

[This review was collected as part of a promotion.] I love Downey! Have I mentioned that lately? Not only does Downey hold a humorous place in our family’s hearts but it also holds our clothes together. Healthier clothes, healthier family right? When my youngest was a bit younger we were all sitting in the living room watching television together. As we were nearing a birthday every commercial for some great new toy that came on the air also brought an excited “I want THAT for my birthday” even if there was little understanding of what the item was, after weeks of lead up to the birthday a commercial for Downey Fabric Softener came on the air and I ‘might’ have encouraged the excited child to request Downey Fabric Softener for their birthday. For weeks it became included in each rehearsed list of wishes for gifts! I love the way April Fresh smells! It makes our clothes soft and the smell lasts for a long time! I use it on my sheets so that I have a fresh smelling every night!

The product works super! I haven't used a fabric softener in a long time (i have only ever used Downy) and this truly worked beyond my wildest dreams. The smell is heavenly and the softness of the clothes were great!! I would certainly purchase this product!!! I will recommend and tell family and friends about this product.

[This review was collected as part of a promotion.] I didn't think Downy could improve but I was so wrong. The smell of the new Downy is outstanding and it stays with you on your clothes. And as a wrinkle remover, it couldn't do better. So in using this Downy April Fresh Liquid Fabric Conditioner, you get all the benefits Downy has always excelled in and offered, along with the wonderful scent and wrinkle remover. I will be buying more.

I never have used liquid fabric softener. I wondered just how well this would work. I'm so very impressed! It smells sooo good! I'm blown away that it smells better than our detergent does!! Our clothes are so much softer as well. I will definitely be switching from dryer sheets to Ultra Downy Liquid Fabric Softener!! I received a free sample of this product and this review is my full, real opinion. Thank you Downy!!

[This review was collected as part of a promotion.] I have never used fabric softeners of any kind never have thought it worked, but I have found myself wrong my family loves this product it has made are clothing and towel's smell so good and so much softer to, we will definitely be buying Ultra Downy from now on.

This is my absolute favorite fabric softener! Not only does it actually make your clothes softer, it also smells wonferful!! This is always my first choice when purchasing fabric softener. I've used several others, from the same brand and other brands, and nothing comes close to working as well as this does! 10 out of 10, highly recommend.