The flavor is great the combination of pecans and cranberries are perfect. But only giving it 2 stars as the bread was so dry and hard I could hardly "saw" through it. Two inches on each end of bread and about 1 inch of the outer was waster because it was rock hard. Wasted a lot of the bread due to the dried out rock hard crust.

I didn't even know this bread existed! As I was hurriedly shopping through the store this bread caught my eye and sounded good. When I got home I realized the "best by" date was the next day and was upset. How was I going to eat this by tomorrow?? No one in my house will eat it (very picky eaters) but I tried it the next morning with coffee and WOW! This bread is AMAZING!! I read reviews and decided to just go basic with a little butter and boy was I NOT disappointed. I was raised in Germany so I appreciate a good hard crust bread with a little butter and totally satisfied with simplicity. I'm sad that I'm just now finding out about this bread and I don't know how long it'll be around (I'm sure it's seasonal). I am tempted to buy a few and freeze them. Yes, that good! If you're on the fence, give it a shot. I mean, it's less than $6 and beats out other "bakery style" breads I've found at competitors stores.

I used to like this bread, however, two things make it verboten now. The first thing was that the bread became often over cooked and hard. The second and final blow is that I am no longer willing and able to eat such unhealthy food. “Enriched flour”sounds healthy, but it is highly processed and contributes to blood sugar spikes. I so wish that Sam's Club would carry at least one healthy bread (other than the whole wheat sliced loaf). It's discouraging to see so many bread choices that are lacking nearly all of the essential natural nutrients.

It caught my eye and sounded good so I bought a loaf. It was delicious!

A truly toothsome delight.

Great with a cup of coffee nice and crunchy great cranberry flavor

I would give it -5 stars if I could. It was very hard on the outside and flavorless on the inside.

Didn’t taste good Not a fan of this bread

This is the best bread. Love it slightly toasted with butter.

Always a treat during the holidays!