[This review was collected as part of a promotion.] I was extremely impressed with the quality of this towel. It is oversized, super fluffy, and very soft. It takes a few washes to reach peak absorbency but once it does it is very absorbent. I am considering replacing all of my towels with this brand because I'm so impressed with the quality for the price point.

[This review was collected as part of a promotion.] I have never felt a towel this soft! I never knew towels this soft were possible! And it's huge! I could seriously use it as a blanket in a pinch! I absolutely love getting out of the shower and wrapping this Hotel Premier Collection 100% Cotton Luxury Towel by Member's Mark around me! The only problem is it makes me want to sit down wrapped in its fluffy cloud of softness for too long before getting dressed!

[This review was collected as part of a promotion.] Truly love how large and soft this towel is. Finally a towel that will completely wrap around me. Only complaint was all the fuzzies after the first wash. Would be nice if the towels were pre-washed to avoid that.

[This review was collected as part of a promotion.] Hotel Premier Collection 100% Cotton Luxury Bath Towel by Member's Mark is a wonderful towel. The generous size is perfect. The weight is perfect, making it very durable. Great hotel grade, could be laundered over and over.

We bought the chocolate ones for our new house, they were thick, fluffy and soft. We've have had them for almost 2 years and the quality is still absolutely wonderful! They have washed up beautifully. As a matter of fact, my grown daughter asked for a set for Christmas and she love's them as well. Please continue to carry these wonderful towels, I can't find anything out there that compares for the quality and price!!

[This review was collected as part of a promotion.] I don’t have very expensive towles and this fits right in with the others. It’s not bad at all but definitely not my favorite. It dries you off, it’s soft, has a pretty color what else could you want from a towel.

[This review was collected as part of a promotion.] The Hotel Collection towels are very fluffy and soft. They are also very absorbant. I have already washed it a few times and it is still like brand new. Very luxurious. I look forward to adding to my set very soon.

[This review was collected as part of a promotion.] It's a very soft towel. The quality is great, plush and very absorbent. Washes up well. No fading. Love it !! This is the only brand that I will buy. I would definitely recommend this product to my friends.

[This review was collected as part of a promotion.] I bought this a few weeks ago and the towel is so soft!! Even after washing it, it still feels soft. Big and thick. One of the best towels I've ever bought. I plan on buying more. You cant go wrong with this towel

These towels are excellent! My husband and I bought two sets (one for each of us). In the past we have used Ralph Lauren, Biltmore, etc brands of towels and honestly, these towels from Sams are our favorite! The towels absorb water quickly while drying off but are soft as well. We are thinking of getting rid of most of our other towels and just stick to these from Sams. WE LOVE THEM!!!