Sorry for the confusion! Our Original Cinnamon Rolls have a more biscuit-like texture and aren’t designed to be unrolled and reshaped. If you’re looking for cinnamon rolls that can be unrolled and rolled into a classic swirl, we recommend trying our Pillsbury Grands Cinnamon Rolls instead. We’d love to learn more and help make this right. Please reach out to our team through our website at www.pillsbury.com so we can share your feedback with our quality team and assist you further. Thank you!