Excellent vanilla flavor. A friend recommended this brand after I tried her vanilla iced sugar cookies. She said this is the only vanilla she uses because of it's wonderful flavor. I have to agree. It is a little more expensive but if you want the vanilla to shine through in your baking, give this a try.

Niessen-Massey is the most delicious Vanilla I have ever used. I have been using it in ice cream, candies, pastries and it makes everything more delicious. The price was ideal which is why I purchased three bottles at one time.

This extract really adds a vanilla smell & taste - gourmet quality. I was buying it elsewhere until I saw that Sam's carried it for less money so Yippee.

Didn’t have the sharp alcohol edge of other vanilla extract which makes it perfect for use in both baked and non-baked recipes. We use it all the time for homemade whipped cream and has quickly become our favorite.

This product is excellent. Freash taste you can't get with the artifical vanilla. You don't realize the difference until you use the good stuff! Cost more but Sams price is much better than anywhere else. If you do any baking you will want to use the real deal, makes a big difference.

Excellent quality. Great taste. Full of aroma. You can tell the difference between store bought vanilla extract and this one. Well worth the money.

I LOVE this vanilla. I bought it only because my regular vanilla extract was out of stock, but I'll never go back. This is sweeter and less harsh. Well worth the extra expense.

This was an amazing deal. This brand is top notch and was priced very reasonably. Good vanilla makes a big difference in baked goods. I will buy it again if Sam's carries it.

Nielsen-Massey Vanilla axtract is a very high quality with few additives and excellent flavor. Sam's Club offers an outstanding buy on the upsized product.

Was told by a baker friend this is Very good vanilla-my baked goods tasted the same. Be aware the bottle is Extremely hard to pour from, even while being extra careful, and this is quite expensive to have spilling/wasting.