Quite dry because it isn't stored in a refrigerated sectoon of the store. Wish it contained some brandy or rum to enhance the flavor of the fruit.

The cake itself is good but the 3lb I received was expiring within a week of me receiving it. There was a stale taste due to it expiring so soon

We love this fruitcake and have purchased from Sam's club for a few years. Used to get locally as a fundraiser. Sorry they stopped doing.

Same as always year in and year out. Extra special price after the holidays. I stocked up and frozen some.

Great product and Great Price! We try to find this brand every year and now it's nice to know Sam's has it! Thx!!!

Outstanding deal, I buy these every year for a friend, this year I moved to Arkansas so I had it delivered to him in Laughlin NV.

I really enjoyed the fruit cake. I used to make one every year, but I now live alone and it wouldn’t seem like Christmas without fruit cake!

One of the best fruitcakes ever.. moist, lots of fruits and nuts. Does not mold or sour like Collin St Bakery fruitcakes

The only fruitcake that I like. My mother always gets the Swiss Colony. This one is much better in my opinion.

Have loved this since a little girl! Store was out and sent a substitute. Nope. Very happy to find on website.