[This review was collected as part of a promotion.] I really like this towel and it is very soft. It's now my new favorite towel to use when getting out of the shower I definitely recommend purchasing this product it is great it's plenty big enough as well

[This review was collected as part of a promotion.] I got this towel to review for free & I'm in love!!!! It is so huge, soft & fluffy!!!! It dries really quickly after using it & also does a great job of keeping me & my body dry as well. I'm so in love with this towel!!!!

[This review was collected as part of a promotion.] These towels are well made, quality towels. I find most other towels to be too thin and too small. I am not a particularly big person, but I like a towel that envelops me and soaks all the water off. This one does that pretty well and even after quite few washings it still feels thick and soft.

[This review was collected as part of a promotion.] My god, this has become my all-time favorite towel. It is completely comfy. The fluffiness makes it incredibly soft, as well as superabsorbent. The quality was phenomenal. The navy color I got was beautiful and I can't wait to purchase more. I easily fell in love with these towels, as well as my company did!

[This review was collected as part of a promotion.] Love the towels. These towels are so big and fluffy, soft, and super absorbent. Great quality. Hotel Premier Collection Towels are awesome!  My new basic bath towel I will definitely be buying more.

I bought white towels and followed the directions on washing. When I compared a washed towel to one that wasn't washed, the washed towel looks yellowish, dingy, some areas more dingy than others. I didn't use bleach as directed, I've tried several repetitive washings by adding baking soda, vinegar and an oxy additive, it will not come bright white as I want them to be. I will not be buying these white towels again. I want white to be white, otherwise it looks like I don't know how to do the wash properly. Irritating!

[This review was collected as part of a promotion.] This towel is better than a hotel towel! It’s so soft and big. I thought it would take longer to dry but it was completely dry the same time as my regular towels. My husband loves it so much. He raves how soft it is every time he uses it. Side note...I need to place an order for more of these luxury towels!!

[This review was collected as part of a promotion.] I love the feel of this towel. It is not too soft not to rough but just right. I like that I can finally have a towel I can wrap around me. I love the color and plan to add more to my collection. It is definitely made well.

These towels are excellent! My husband and I bought two sets (one for each of us). In the past we have used Ralph Lauren, Biltmore, etc brands of towels and honestly, these towels from Sams are our favorite! The towels absorb water quickly while drying off but are soft as well. We are thinking of getting rid of most of our other towels and just stick to these from Sams. WE LOVE THEM!!!

[This review was collected as part of a promotion.] I am soooo in love with this towel!!! It is the thickest and fluffiest towel I have ever seen or felt!!! This is by far better than a hotel towel!!! It quickly dries you off and is sooo soft!!!! I will definitely be getting more of these for the whole family!!